Creating a DSP Advertiser
The Advertiser level in the Pontiac platform represents an individual brand, product or client. This Advertiser will house all of the campaigns for this brand or product and the associated Creatives, Pixels and Audiences.
- Select ‘New Advertiser’ and give the Advertiser a name.
- Check the ‘Active’ box to set the Advertiser live.
- Verify the following details and check each box that applies. If none of these apply, save your Advertiser and continue.
- GDPR: Check this box if the Advertiser will serve in European countries that are subject to General Data Protection Regulation.
- Gambling: Check this box if the Advertiser will be used to promote gambling or gambling related services. Download the Gambling Addendum, then review, and sign the addendum. Send this to the Pontiac Team via the Help Center. If checked Advertiser will be restricted to Exchanges that allow this content. Pontiac_Gambling_Addendum
Once you have created an Advertiser, you can click on it’s name to open the Advertiser menu. This is where you will be able to upload Creatives, create Pixels and create Line Items for your campaign.
Using the Advertiser Tab
In the Advertiser tab you will see all of your Advertisers, which can then be expanded to show the Line Items under this Advertiser, by clicking on the arrow on the left-most part of the Advertiser. Line Items can also be further expanded to show the breakdown of Optimizations that were made to the Line. For more information on the metrics displayed in the Advertiser tab see the following pages: Advertiser Level Metrics, Line Item Level Metrics, Optimization Breakdowns.
Use the ‘Filter Status’ dropdown to see your Advertisers that are currently ‘Active’ or to switch to see Advertisers that are ‘Inactive’. If you are not seeing an Advertiser that you are looking for, try switching the Filter Status to ‘Inactive’. If the Advertiser appears with a red box as opposed to a green check, click on the name of the Advertiser to open the Advertiser menu. Select ‘Edit’ and check the ‘Active’ box. This Advertiser should now appear in your ‘Advertiser’ tab when the ‘Filter Status’ is set to ‘Active’, displaying the green Active box.
If all of your Advertisers appear under ‘Inactive’, switch to the ‘Admin’ tab and verify that your account has a positive balance. If funding becomes low in your account, your seat has been deactivated and all Advertisers will appear ‘Inactive’. The platform pauses the campaigns on the account until either a budget is added that is more than the daily spend or the daily spend is lowered so it is less than the budget in your account. To reactivate your Advertisers, either add funds to your account or adjust the Lines to spend less.
The default Reporting Interval in the Advertiser tab is ‘Yesterday’. Upon opening the Advertiser tab you will see all metrics for the previous day. To see metrics for a different Reporting Interval, select the desired time frame from the ‘Reporting Interval’. Available options include, ‘Today’, ‘Yesterday’, ‘7 day’, ’30 day’ and ‘Lifetime’. ‘Lifetime’ will display metrics from the start date of the Advertiser or Line, until the current date (with a 3 hour delay). See more on the Reporting Lag here: Reporting Lag.
Edit a DSP Advertiser
To edit an Advertiser, go to the Advertiser tab, click on the name of the Advertiser to open the Advertiser menu and select ‘Edit’. The following screen will open:
Here you can rename your Advertiser, turn it to ‘Active’ or ‘Inactive’ or change the GDPR or Gambling regulations that the Advertiser will be running under.