Placing Pixels with Google Tag Manager
Once you have created a pixel in Pontiac:
- Log in to your Google Tag Manager account.
- Select your website’s container and click Add a new tag.
- Click Custom HTML Tag and enter a name for your tag.
- Go to Events Manager and select Add Event.
- Select Install code manually.
- Copy the pixel from Pontiac. (we recommend using URL img version of the pixel)
- Return to Google Tag Manager and paste the code in the HTML container.
- Click the Advanced Settings dropdown and select Once per page under Tag firing options.
- For Remarketing pixels under ‘Fire On’, select ‘All Pages’. For Conversion pixels under ‘Fire On’, select the landing page a user will be brought to AFTER converting.
- Click Create Tag.