Deals
These are private marketplace deals, or PMPs, are a method through which publishers privately grant access to premium inventory to a specific Advertiser or group of Advertisers. These PMPs are still real-time bidding environments in which the highest bid will win the impression, but the bidding will start at a specified price floor as defined by the publisher. You can see the full list of available PMPs in the ‘Inventory’ tab. This Deals list includes the Inventory Type, Media Type, App Type, Content Category, Price Floor and more. For more information on what each column means, see here: Open Exchange vs. Deal Inventory
The targeted Deals on a Line should match the Inventory Type and Media Type (Creative Type) of the Line Item.
Download a list of PMP Publishers here:
To review the complete details for all available PMPs, please review the ‘Deals’ table in the ‘Inventory’ tab of the platform.
To request access to a specific PMP, use the ‘Request Access’ button next to the name of the PMP. Please allow at least 2 business days for this to be completed, with longer turnaround times if a large number of Deals is requested. Once access is granted, the PMP will appear in the ‘Deal’ section of the Targeting Menu on the Line Item. Remove all exchanges from the Line Item targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor can be used as bid guidance, however we recommend adding at least $5-10 to this price for your Max bid as this is still a RTB environment and bids will need to be competitive in order to achieve scale on premium inventory.