Geo
In the ‘Geo’ tab of the ‘Edit Targeting’ section on the Line Item you can select countries, regions, and DMAs. It is required to select at least one ‘Country’. After the country level, you can apply any secondary level of geo targeting.
Geo targeting works like a funnel, where the most granular targeting condition must ALWAYS be met by the impression. For example if you add a zip code in Miami, the Miami DMA and the United States as a country, the Line will only be able to serve in the specified Zip Code as this is the most granular layer of targeting.
Each layer of targeting added must also coincide with the previous layers. For example, if you add the United States, the DMA or New York City and a Zip Code in Florida, the Line will not be able to serve because the DMA and Zip Code are conflicting.
Regions are states, provinces or municipalities.
DMAs, or Designated Marketing Areas, are available in the following countries:
- Aland Islands
- Australia
- Canada
- China (Diji Shi cities)
- Finland
- France (Departments)
- Germany (German Nielsen Metro Codes)
- Korea, Republic of (Si/Gun/Gu)
- New Zealand
- Norway
- Russian Federation (Federal Districts)
- United Kingdom (ITV Regions)
- United States (DMAs)