Audio/Video Metrics
In the Line Item screen under the standard ‘Performance’ chart and metrics, there will be an additional section for Audio and Video Line Items with completion quartile metrics. These metrics are on a 3 hour delay.
Imps: Impressions served on this date.
Clicks: The number of clicks that occurred on the impressions served this date.
CTR: ‘Click through rate’, this is the number of clicks divided by number of impressions on this date.
Total Conversions: The total number of post-view and post-click conversions registered on this date. These conversions are registered using the standard conversion pixel.
Conversion Rate: Total Impressions divided by Total Conversions.
Total Spend: Total dollar amount spent on this date.
Spend per Complete: Total Spend divided by the number of 100% video or audio completions. This is the cost for each completion on this date.
CPM: The cost per 1,000 impressions served on this date.
25% Complete: The number of users that viewed or listened to at least 25% of the ad on this date.
50% Complete: The number of users that viewed or listened to at least 50% of the ad on this date.
75% Complete: The number of users that viewed or listened to at least 70% of the ad on this date.
100% Complete: The number of users that viewed or listened to 100% of the ad, these are video or audio completions on this date.
Skips: The number of users that skipped the ad on this date.
Starts: The number of users that started viewing or listening to the ad on this date.