Inventory Type
When setting up a Line Item, select from the following Inventory Types:
- Web- This includes desktop & mobile web
- In-app – This runs on mobile applications
- CTV – CTV is a specific subset of OTT, defined as premium video content streamed only on televisions that are connected to the internet via Smart TV apps, Game Consoles and Set Top boxes.
- OTT – OTT is defined here as premium TV content delivered via an internet connection that is streamed on Mobile, Desktop, and Tablet devices ONLY.
- Open- Open allows for all inventory types and should only be used by advanced programmatic buyers. Exercise caution when using this inventory type to ensure you are getting the desired results. For example, if you apply a Site List, but do not specify ‘Web’ inventory, this will serve on these whitelisted sites and ANY app unless an App List is also applied.
Once Inventory Type is selected and the Line is submitted this cannot be changed.