Site Lists & App Lists
If no site list is attached, domain targeting will be open. To build a custom site or app list go to the ‘Inventory’ tab and select ‘New Site List’ or ‘New App List’. Once a list is saved it will automatically appear in under the ‘Site lists’ or ‘App lists’ section of the ‘Targeting’ menu of a Line item. There are also premade site lists and app lists for different categories that you can choose from. Once created, an app or site list can be implemented as either an ‘Allow list’ (target) or ‘Block list’ (avoid).
To associate a site or app list to the campaign, choose ‘Edit Targeting’, then go to the ‘Site lists’ or ‘App lists’ tab, choose the ‘Block List’ bubble if this is a list of sites or apps you want to avoid, or the ‘Allow list’ bubble if this is a list of sites or apps you want to target. Click on the green plus sign next to the name of the list you would like to target. Associated site and app lists should appear on the right-side of the screen.
The following are definitions of the default Pontiac Site Lists:
- Arts and Performance – Sites of various branches of creative activity, such as painting, music, literature, and dance.
- Auto – Sites in the automotive industry or sites for people interested in auto.
- Beauty and Fitness – Sites for inner and outer beauty and health.
- Books and Literature – Sites for book/literature lovers.
- Business and Industry – Sites for business minded people.
- Finance – Sites for financial information, trends, and advice.
- Food and Drink – Sites for foodies, recipes, and restaurants.
- Gaming – Sites to play entertaining games on.
- Health – Sites for fitness, general health, and health trends.
- Hobbies and Interests – Sites for people who interested in popular extracurricular activities.
- Home and Garden – Sites for home décor, home maintenance, and sites for outdoor gardening.
- Internet and Telecom – Includes mostly tech sites and sites for people interested in tech, internet, and telcom.
- Job and Education – Sites for people who are looking for new jobs or want to further their education.
- Law and Government – Sites for legal advice or for government information.
- News – Includes major national news sites.
- Online Communities – Sites for communities whose members interact with each other primarily via the Internet. Members of the community usually share common interests.
- People and Society – Includes world culture and pop culture sites.
- Performance – High performing sites: Premium inventory and High CTRs.
- Pets and Animals – Sites for pet lovers, pet information, animal lovers, and animal information.
- Real Estate – Sites for rentals, house listings, and people interested in real estate/market.
- Reference – Sites for people who are looking for further information. Some sample sites from this list are dictonary.com, usingenglish.com, and howstuffworks.com.
- Science – Sites for scientists or people interested in science or doing scientific research/experiments.
- Shopping – Sites for clothing stores, fashion, and fashion trends.
- Sports – Sites on information on national sport games and sport news.
- Travel – Sites for vacations and travel tips.
- World Localities – Sites for local and world news.
The following are the definitions of the default Pontiac App Lists:
- Auto – car shopping & reviews
- Business & Finance – business news, finance news, stocks, trading, budgeting tools, currency converters, crypto
- Entertainment – literature, cinema review, pop culture, celebrity news and trends
- Fitness & Health – workout plans, fitness guides, meal planning, calorie counters, step trackers
- Food – food delivery, recipes, cookbooks, nutrition
- Games – trivia, word search, puzzles, poker & card games, chess, sudoku
- Lifestyle & Shopping – style, fashion, shopping, home & garden
- Music – radio, music downloaders, instrument
- News – national & local news apps
- OTT/CTV – premium streaming TV for OTT and CTV
- Premium – tier 1 publishers
- Sports – sports news, scores & streaming
- Tools & Reference – weather, calculators, dictionaries, translators, maps
- Travel – hotels, flights, travel guides