Video
Capture the attention of your audience by placing targeted online video ads of up to 60 seconds across the web or in mobile applications to drive clicks or conversions.
OVERVIEW:
Online video can be layered with audience targeting, inventory targeting, and geo targeting to reach your desired audience and drive engagement across all KPIs from CTRs and online conversions to Foot Traffic Attribution. Place your video alongside a relevant article or serve your video to your remarketing audience wherever they are browsing the web.
PLACEMENTS:
Videos can run in pre-roll, mid-roll, post-roll or outstream contexts across Web, Mobile-Web and In-App Inventory. Premium Video PMPs are also available for OTT on Mobile & Desktop.
KPIs:
Video Completion Rate (VCR), CTR, CPC, PV & PC Conversions, CPA, Viewability, Foot Traffic, IP Conversions
SPECS: Video & CTV Specs
SET-UP:
Configure the Line Item with the following considerations:
- Creative Type:
- Select ‘Video’
- Bid Recommendations:
- Bids vary for video inventory, but we recommend a bid structure of at least an $8 base bid.
- Targeting:
- Select a Video Context from Pre-roll, Mid-Roll, Post-roll and Outstream
- Select a Video Player Size
- Audience Data Targeting:
- Third-party audience data is available to target for video campaigns. If you use Third-Party Audiences, increase bids by the average cost of all associated segments.