Native Formats A, B, C
Ads blend in with the page in a way that makes them appear to be part of the surrounding editorial content.
OVERVIEW:
A powerful prospecting tool, Native ads reach new users in a way that feels natural and blends in to surrounding content. Native ads drive high direct response rates, exposing users to the ad content without disrupting the flow of the user’s experience.
PLACEMENTS:
Ads run through Microsoft, Triplelift, Sharethrough, Taboola and Outbrain
KPIs:
CTR, CPC, PV & PC Conversions, CPA, Viewability, Foot Traffic, IP Conversions
SPECS: Native Specs
SET-UP:
Configure the Line Item with the following considerations:
- Creative Type:
- Select ‘Native’
- Bid Recommendations:
- Format A – Avg. bid between $5.35 and $6.45
- Format B – Avg. Bid between $1.20 and $2.30
- Format C – Avg. Bid between $1.20 and $2.30
- Targeting:
- Format A – Select Triplelift, Sharethrough, LiveIntent, and Microsoft exchanges.
- Format B – Select the Taboola Exchange
- Format C – Select the Outbrain Exchange.
- Audience Data Targeting:
- First and Third-Party data segments are not available for targeting. It is against regulations to behaviorally target a user without giving them the option to opt out, and Native ads do not provide an opt out option.