Display
Use static images or rich media to communicate your brand’s message and reach your target audience through highly targeted digital campaigns
USE CASES:
Display ads are great for campaigns with complex targeting goals. Display campaigns can be layered with a combination of granular targeting strategies to create effective segmentation and deliver your message to the highest value users to your brand. Select from over 50 different ad sizes combined with geo targeting, inventory targeting and data targeting to drive users to your landing page.
PLACEMENTS:
Web, Mobile-Web or In-App Inventory across Desktops & Laptops, Mobile Phones, and Tablets.
KPIs:
CTR, CPC, PV & PC Conversions, CPA, Viewability, Foot Traffic, IP Conversions
SPECS: Banner Specs
Configure the Line Item with the following considerations:
- Creative Type:
- Select ‘Banner’
- Bid Recommendations:
- Bids vary for video inventory, but we recommend a bid structure of at least an $3 base bid.
- Audience Data Targeting:
- Third-party audience data is available to target for display campaigns. If you use Third-Party Audiences, increase bids by the average cost of all associated segments.