Audio
Serve 15, 30, or 60 second audio ads across a variety of streaming services. With listen-through-rates over 95%, audio placements are great for driving brand awareness.
USE CASES:
Audio placements command undivided attention, driving high completion rates and overall brand awareness. The passive nature of the ads allow for the user to listen and engage with ad content, without breaking from their typical habits. Audio spots of 15, 30 and 60s provide Advertisers with ample time to communicate a detailed message.
PLACEMENT:
Serve across radio station channels, podcasts, streaming audio apps such as Spotify, and websites with audio advertising.
KPI:
Reach, Click Through Rate, Listen Through Rate, IP Conversions, Foot Traffic
SPECS: Audio Specs
SET-UP:
Configure the Line Item with the following considerations:
- Creative Type:
- Select ‘Audio’
- Bid Recommendations:
- Deals: Set bid to a minimum of $15
- Open Exchange: A minimum of $13 is recommended
- Allow for Cookieless Users:
- Enable the ‘Allow for Cookieless Users’ box. Cookies are not typically available in most streaming audio environments, and requiring them may prevent lines from serving.
- Targeting:
- Deals:
- In the ‘Inventory’ tab, search for ‘Audio’ as the Media Type and request access to the desired audio deals. Then in the Targeting section of the Line associate them to the campaign and remove ALL Exchanges.
- Open Exchange:
- Select from the following Exchanges: ‘Spotify AB’, ‘Spotify’, ‘Triton Digital’, and/or ‘AdsWizz’
- Deals:
- Frequency Caps:
- Set Daily and Lifetime Frequency caps to 0 and do not apply Dynamic Frequency. Setting Frequency caps or applying dynamic frequency may prevent the Line from serving.
- Pixels:
- Do not associate any conversion pixels or remarketing pixels to Audio Lines, these may prevent the Line from serving.
- Audiences:
- Audience targeting is not recommended as it can be very limiting to scale and may prevent the Line from serving.