Native Text Ads (Format D)
Native Text Ads appear at the top of the user’s inbox, commanding attention and delivering direct responses.
OVERVIEW:
Focus all the user’s attention on your call to action through text-only advertisements. Native Text Ads drive high rates of engagement, running on premium placements with high viewability, these units are guaranteed to capture the user’s attention.
PLACEMENTS:
Ads are placed in prominent Microsoft properties, including the MSN Homepage and Outlook mailbox.
KPIs:
CTR, CPC, PV & PC Conversions, CPA, Viewability, Foot Traffic, IP Conversions
SPECS: Native Specs
Case Study: Online Education & Outlook Ads- Language Software Drives Conversions and Improves Overall CPA
SET-UP:
Configure the Line Item with the following considerations:
- Creative Type:
- Select ‘Native’
- Bid Recommendations:
- Native placements usually close at a higher CPM compared to standard display. We recommend setting your ‘Base Bid’ around $7.25 and ‘Max Bid’ at $12.75.
- Targeting:
- Select the Microsoft Exchange. If you do not have access, you must first request this through the Help Center.
- In the Inventory tab, create a Site List with only outlook.live.com
- Associate the Site List to the Line as an ‘Allow’ list
- Audience Data Targeting:
- First and Third-Party data segments are not available for targeting. It is against regulations to behaviorally target a user without giving them the option to opt out, and Native ads do not provide an opt out option.