When setting up a Line Item, you will select the Inventory Type in the Line Item settings. In the Inventory Targeting tab, you will see the selected Inventory Type appear with a checkbox. Return to the Line Item parameters to change the Inventory type.

Web Inventory: If you selected Web, you can specify the devices you want to target:

• Desktop
• Mobile-Web
• Tablets
• Or any combination of these

CTV Inventory: If you selected CTV, you can specify the devices to target:

• TV
• Game Consoles
• Set-Top Boxes
• Or any combination of these

Web & Mobile Operating System:

• Android
• Apple iOS
• Apple Mac
• Microsoft Windows

CTV Operating System:

• Roku OS
• Samsung OS
• Apple TV
• Chrome OS
• Life is Good OS
• PlayStation OS
• Unknown

More specific Operating Systems can be chosen in the ‘Operating Systems’ tab.