Choose to target specific Device Models from over 14,000 offerings. See the full list of Device Models that you can target here: Device Models

Device Model targeting can be used, but comes with some limitations. Due to inconsistent naming conventions used by app providers and mobile carriers, the device type and device make/model targeting methods for mobile apps are only available for a small portion of inventory and may significantly reduce potential scale.

A significant portion of impressions are also from unknown browsers and operating systems, so it is recommended to include ‘Unknown’ to avoid excluding these impressions.