If no site list is attached to your campaign, domain targeting will be open by default.

• Create Custom Lists:
  • Navigate to the ‘Inventory’ tab.
  • Select ‘New Site List’ or ‘New App List’.
  • Once a list is saved, it will automatically appear under the ‘Site Lists’ or ‘App Lists’ section in the ‘Targeting’ menu of the Line Item.
• Premade Lists:
  • Pontiac also provides premade site lists and app lists for various categories that you can choose from.
• Allow List vs. Block List:
  • Allow List (Target): Use this to target specific sites or apps.
  • Block List (Avoid): Use this to avoid specific sites or apps.
• How to Associate Site or App Lists:
  • Go to ‘Edit Targeting’ within your Line Item.
  • In the ‘Sites Lists’ or ‘App Lists’ tab, select the ‘Allow List’ or ‘Block List’ bubble, depending on your targeting needs.
  • Click the green plus sign next to the list you want to target or avoid,
  • The associated lists will appear on the right side of the screen.

The following are definitions of the default Pontiac Site Lists:

• Arts and Performance –  Sites of various branches of creative activity, such as painting, music, literature, and dance.
• Auto – Sites in the automotive industry or sites for people interested in auto.
• Beauty and Fitness – Sites for inner and outer beauty and health.
• Books and Literature – Sites for book/literature lovers.
• Business and Industry – Sites for business minded people.
• Finance – Sites for financial information, trends, and advice.
• Food and Drink – Sites for foodies, recipes, and restaurants.
• Gaming – Sites to play entertaining games on.
• Health – Sites for fitness, general health, and health trends.
• Hobbies and Interests – Sites for people who interested in popular extracurricular activities.
• Home and Garden – Sites for home décor, home maintenance, and sites for outdoor gardening.
• Internet and Telecom – Includes mostly tech sites and sites for people interested in tech, internet, and telcom.
• Job and Education – Sites for people who are looking for new jobs or want to further their education.
• Law and Government – Sites for legal advice or for government information.
• News – Includes major national news sites.
• Online Communities – Sites for communities whose members interact with each other primarily via the Internet. Members of the community usually share common interests.
• People and Society – Includes world culture and pop culture sites.
• Performance – High performing sites: Premium inventory and High CTRs.
• Pets and Animals – Sites for pet lovers, pet information, animal lovers, and animal information.
• Real Estate – Sites for rentals, house listings, and people interested in real estate/market.
• Reference – Sites for people who are looking for further information. Some sample sites from this list are dictonary.com, usingenglish.com, and howstuffworks.com.
• Science – Sites for scientists or people interested in science or doing scientific research/experiments.
• Shopping – Sites for clothing stores, fashion, and fashion trends.
• Sports – Sites on information on national sport games and sport news.
• Travel – Sites for vacations and travel tips.
• World Localities – Sites for local and world news.

The following are the definitions of the default Pontiac App Lists:

• Auto – Apps for car shopping & reviews.
• Business & Finance – Apps for business news, finance news, stocks, trading, budgeting tools, currency converters, and crypto.
• Entertainment – Apps for literature, cinema review, pop culture, and celebrity news & trends.
• Fitness & Health – Apps for workout plans, fitness guides, meal planning, calorie counters, and step trackers.
• Food – Apps for food delivery, recipes, cookbooks, and nutrition.
• Games – Apps for trivia, word search, puzzles, poker & card games, chess, and sudoku.
• Lifestyle & Shopping – Apps for style, fashion, shopping, and home & garden.
• Music – Apps for radio, music downloaders, and instruments.
• News – Apps for national & local news.
• OTT/CTV – Apps for premium streaming TV for OTT and CTV.
• Premium – Apps for tier 1 publishers.
• Sports – Apps for sports news and scores & streaming.
• Tools & Reference – Apps for weather, calculators, dictionaries, translators, and maps.
• Travel – Apps for hotels, flights, and travel guides.