These are private marketplace deals, or PMPs, are a method through which publishers privately grant access to premium inventory to a specific Advertiser or group of Advertisers. These PMPs are still real-time bidding environments in which the highest bid will win the impression, but the bidding will start at a specified price floor as defined by the publisher. You can see the full list of available PMPs in the ‘Inventory’ tab. This Deals list includes the Inventory Type, Media Type, App Type, Content Category, Price Floor and more. The targeted Deals on a Line should match the Inventory Type and Media Type (Creative Type) of the Line Item. For more information on what each column means, see here: Open Exchange vs. Deal Inventory

To request access to a specific PMP, use the ‘Request Access’ button next to the name of the desired PMP. Please allow at least 2 business days for access, with longer turnaround times if many Deals are requested. Once access is granted, the PMP will appear in the ‘Deal’ section of the Targeting Menu on the Line Item. Remove all exchanges from the Line Item targeting and associate the selected Deals using the green plus sign next to the name of the Deal. The Price Floor provides guidance for bidding, but it’s recommended to add at least $5-10 to the price floor for your Max Bid. Since this is still an RTB environment, competitive bids are necessary to achieve scale with premium inventory.

Download a list of PMP Publishers here:

To review the complete details for all available PMPs, please review the ‘Deals’ table in the ‘Inventory’ tab of the platform.