Foot Traffic Attribution is a type of Conversion reporting powered by OnSpot, that allows advertisers to track how many users were served an ad unit through Pontiac and then visited a commercial location. When this box is checked the campaign will receive Foot Traffic Attribution Reports. Once selected, the ‘Foot Traffic Reporting’ section will become available to add the addresses that you would like to track. Use the ‘Add Location button’ then follow the steps here to add each location that you would like to track: Adding Locations for Foot Traffic Attribution

Foot Traffic Attribution is only available in the United States at this time. The cost for Foot Traffic Attribution is as follows:

• $1.50 CPM for Banner, Native, Audio & Video creatives
• $4.00 CPM for CTV creatives

For campaigns receiving Foot Traffic reports, we recommend adding the associated CPM to the bid recommendations for the media type of the campaign.

Foot Traffic Attribution Reports can be found in the Reporting tab in the ‘Foot Traffic Studies’ section and metrics will also be available in the ‘Foot Traffic Reporting’ and ‘Performance’ sections of the Line Item. Foot Traffic metrics and reports will be updated once daily, on a 3-5 day delay.

See additional information on Foot Traffic Attribution here: Foot Traffic Attribution