Third-Party Audience Data Targeting
Target (or anti-target) by demographics, behavioral characteristics, contextual relevance and more to deliver ads to users who are most interested in your product.
OVERVIEW:
Over 300 data providers with segments in more than 150 categories make your ideal audience accessible through one segment, or many segments layered with AND/OR Boolean logic. Choose parameters from behavioral, demographic, contextual, brand safety categories and more to define a group of users most likely to engage with your advertisements.
MEDIA TYPE:
Banner, Video, CTV*, OTT*
INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App, CTV*, OTT*
DEVICE TYPES:
Desktops, Mobile Phones, Tablets, TVs, Game Consoles, Set-top Boxes
PRICING:
Audience CPMs will vary by provider and audience
*For OTT/CTV it is only recommended to use audiences from the providers TruAudience (TruOptik), Lotame and Comscore.
SET-UP:
Third-Party Audiences are available in the ‘Audience’ tab. You can easily search to identify and select appropriate Audiences. Once you find a segment you wish to use, click ‘Associate’, and send it to the Advertiser where you wish to use the Audience.
Once this is complete, your segment(s) can be associated to any Line Item in the selected Advertiser. These audiences are selected in the ‘Audiences’ section of the Line Item creation screen. Select ‘Associate Segments’ and choose the audience from the ‘Third Party Audiences’ dropdown. Add the average cost of all associated segments to the bid data for the Line Item.
These can be layered together with Boolean logic to target individual audiences or a combination of many. For more information on Boolean Logic see here: Boolean Logic.