Pick and choose exactly which applications you want your ads to serve in.

OVERVIEW:
Select from one of Pontiac’s pre-set app lists by content category, such as Real Estate Apps, Weather Apps, News Apps, Gaming Apps and more or create your own custom list. Contextually place ads to reach users while they are using an app relevant to your product or service or reach your target audience by targeting apps these users frequent to optimize your ad spend without paying for Third-Party data segments.

MEDIA TYPE:
Banner, Native, Audio, Video

INVENTORY TYPE:
Mobile In-App, OTT, CTV

DEVICE TYPES:
Mobile Phones & Tablets, TV, Game Console, Set Top Box

PRICING:
No Additional Cost

SET-UP:
To build your App List, go to the ‘Inventory Tab’ click ‘New App List’ and paste the app code for each desired app on an individual line. The app codes can be found by locating the page for the app on either the Apple App Store or the Google Play Store for Android apps and taking the highlighted portion of the URL shown below.

Examples (use only the red text):
Android Apps:  https://play.google.com/store/apps/details?id=com.easybrain.sudoku.android&hl=en_US&gl=US
Line format : com.easybrain.sudoku.android
Apple Apps:  https://apps.apple.com/us/app/sudoku-com-brain-games/id1193508329
Line format: 1193508329

When setting up a new Line Item, the App List you created (as well as preconfigured App Lists by category) will be available to associate to the campaign in the Line Item ‘Targeting’ menu under the ‘App List’ tab. Select whether to use the list as an ‘Allow’ list or ‘Block’ list.

It is recommended to apply the ‘Allow for Cookieless Users’ feature when targeting In App Inventory.

For more information on App List targeting, see here: Site Lists & App Lists