Leverage the U.S. Postal Code system to create hyper-local campaigns focused on the geos most relevant to your brand.

OVERVIEW:
Zip Code Targeting allows you to serve ads to users in a tight geo area defined by the U.S. Postal Code system. Target one or many zip codes to blanket an area most relevant to your brand or target audience. This targeting tool is available for all media and inventory types.

CASE STUDY: CBD Across Display- CBD Brand Drives Conversions by Geo-Targeting Specific Regions

MEDIA TYPE:
Banner, Native, Audio, Video, CTV

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App, CTV

DEVICE TYPES:
Desktops, Mobile Phones, Tablets, TVs, Game Consoles, Set-top Boxes

PRICING:
No Additional Cost

SET-UP:

There are two places in the Pontiac Platform to implement zip code targeting.  The first option is in the ‘Audience’s tab, under ‘New Custom Audience’.  You can build an audience of zip codes to be used on any Line Item.  Once saved, this audience can be associated to any Line Item in the seat. Custom audiences are associated to the campaign in the ‘Audiences’ section of the Line Item creation screen.  Select ‘Associate Segments’ and choose the audience from the ‘Custom Audiences’ dropdown. Enter the zip code followed by a comma and the country code with each zip code on an individual line.
Line format: [Zip Code],[Country Code]
Example: 03102,US
The other option to implement zip code targeting is at the Line Item level.  This is available in the ‘Targeting’ menu, under the ‘Zip Codes’ tab.  Select the country from the dropdown menu, enter the zip codes you wish to target, and press save.