Show ads across the web to users who previously visited your website. 

OVERVIEW:
A cost-effective way to drive conversions, your Remarketing Audience contains the most valuable users to your brand, as they have already shown awareness and interest. Serve ads to these users wherever they are seen across the web to keep them engaged and nurture their journey from awareness to conversion.

Case Study: Remarketing for E-Commerce- Skin-Care Brand Revitalizes Online Product Sales

SET-UP:
Remarketing campaigns require the setup of a pixel to track the visitors to your website and target those users after they leave your page.  To create one of these pixels, click into the Advertiser, and select ‘New Segment’.  Allow a few minutes for the code to build, then click the pixel name, and copy the ‘Pixel URL Img’.  This should be placed on your homepage and any other page where you want to track visitors. 

Once the pixel is placed it will start to register loads for the visitors to the page where it is placed. Keep in mind that your Remarketing Audience size will be determined by the number of users that visited the page AFTER the pixel is placed. As a rule of thumb we recommend a 1-2 week lead time between placing the pixel and launching a Remarketing campaign, but ideal lead time to achieve the desired scale will vary depending on site traffic and campaign budget.

To target this audience, create a new Line Item and select ‘Associate Segment’. The segment will appear under the ‘Audiences’ dropdown with the same name that you gave your remarketing pixel. Associate this segment to the line and your campaign will serve only to the users who have been captured in this segment by visiting your website.

Read more on Pixel creation here: Pixel Creation & Implementation