A robust B2B targeting tool, create and target custom audiences of businesses, organizations, or professional groups through Pontiac’s Bombora integration.

OVERVIEW:
Enter any company’s website to create a targetable audience of employees and company devices. Reach key decision makers with filters by position, or target companies displaying interest in certain topics. Targetable B2B parameters include: Seniority, Functional Area, Industry, Company Size and Revenue, Installed Data & Programs, Intent & predictive signals and more.

MEDIA TYPE:
Banner, Video

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App

DEVICE TYPES:
Desktops & Laptops, Mobile Phones, Tablets

PRICING:
Audience CPMs will vary according to parameters selected

SET-UP:
You must send the Job Titles or Companies that you wish to target to the Pontiac Team through the Help Center. They will then push Companies (using their domain name, ie: cisco.com) or Job Titles to Bombora.  Audiences will be available to target in Pontiac within 3 business days, and will appear under ‘Onboarded Audiences’.  To set the bids, add the associated cost of your segment to the recommended bid ranges for the campaign’s media type.