Create custom audiences through Device IDs to target your brand’s Audience wherever they are seen across the web.

OVERVIEW:
Device IDs are unique identification codes issued to every device that can receive ads.  A desktop computer, laptop, and phone belonging to the same user will each have their own unique Device ID. You can load these ID numbers into Pontiac, creating a custom audience to deliver campaigns directly to a user’s specific device.

MEDIA TYPE:
Banner, Video

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App

DEVICE TYPES:
Desktop & Laptop, Mobile Phones, Tablets

PRICING:
No Additional Cost

SET-UP:

To set up a campaign, you must first create the audience of Device IDs.  Go to the ‘Audience’ tab and select ‘New Custom Audience’. Then select ‘Device ID’ from the dropdown menu.  Enter each Device ID on an individual line, including the corresponding device type prefix, in the following format:
Line format: [Device ID]
Example: 0-123e4567-e89b-12d3-a456-426655440000
Device Type Prefixes:
0 –  IDFA (Apple ID for Advertising)
1 – SHA
2 – MD5
4 – OPENUDID
5 – AAID (Android Advertising ID)
6 – WINDOWSADID (Microsoft Advertising ID)
Once saved, this audience can be associated to any Line Item in the seat. Custom audiences are associated to the campaign in the ‘Audiences’ section of the Line Item creation screen. Select ‘Associate Segments’ and choose the audience from the ‘Custom Audiences’ dropdown.