DSP Deal List – Device Type & Media Type
In the Inventory tab, Pontiac provides access to a wide variety of Private Marketplace Deals. We have added additional fields to this list for ‘Device Type’ and ‘Media Type’ to make it easier to find the best Deals for your campaign’s goals. The Media Type will indicate the type of ad, or creative type, that should be used on the Line – either Video, Audio, or Banner. The Device Type will indicate the options for Devices that can be targeted on the Line:
- CTV: select from set top boxes, game consoles, and smart TVs
- Desktop & Mobile: select from desktops, laptops, mobile phones & tablets
- Mobile: select from mobile phones & tablets
- All: select from desktops, laptops, mobile phones & tablets, set top boxes, game consoles, and smart TVs
These fields provide additional clarity as to how each PMP should be utilized to ensure that your campaigns are set-up to be successful.
Read more here: Deals