A sub-section of the ART platform, the Audience Discovery Tool allows you to create your target Audience profile by hand-selecting from the desired demographic variables, to discover new zip code targets with the highest propensity match to your desired Audience profile. Leveraging the correlation between zip codes and demographics, ART uses U.S. Census Data to find the zip codes with the largest deviation from the U.S. mean across the selected variables. Export these zip codes to target across all channels and media types to efficiently reach your target audience without depending on cookies or Third-Party Audiences.

Read more here: Audience Discovery Tool

The new Pacing tab is a report designed to facilitate the management of many Line Items at once. From pacing to performance, this report summarizes all key metrics for each Line Item in your seat, making any potential issues easily identifiable at a glance. Check for a pulse on all your active campaigns, identify any issues with pixel placement, and assess pacing for all your Lines and Advertisers in one consolidated report. This report is updated each day at 6 am EST with metrics for the previous day.

Read more here: Pacing Report

Custom Audiences expire 180 days after they are created. However, in many cases the data in the Custom Audience could still be valid for targeting. For example, Zip Codes, Subdirectory URLs and Lat/Longs do not expire. When a Custom Audience expires, you can now have the option to open the Custom Audience and click the ‘Force Refresh’ button. This will re-submit the data and extend the expiration date for another 180 days.

Read more here: Custom Audience Expiration

In the Inventory tab, Pontiac provides access to a wide variety of Private Marketplace Deals. We have added additional fields to this list for ‘Device Type’ and ‘Media Type’ to make it easier to find the best Deals for your campaign’s goals. The Media Type will indicate the type of ad, or creative type, that should be used on the Line – either Video, Audio, or Banner. The Device Type will indicate the options for Devices that can be targeted on the Line:

• CTV: select from set top boxes, game consoles, and smart TVs
• Desktop & Mobile: select from desktops, laptops, mobile phones & tablets
• Mobile: select from mobile phones & tablets
• All: select from desktops, laptops, mobile phones & tablets, set top boxes, game consoles, and smart TVs

These fields provide additional clarity as to how each PMP should be utilized to ensure that your campaigns are set-up to be successful.

Read more here: Deals

The Help Center is a direct line of communication with the entire Pontiac Team that can be accessed in the Pontiac platform. In an effort to improve the Help Center experience we have added the option to include ‘Additional Recipients’ when you create a ticket. This allows all members of your team to be CC’d on any emails or updates regarding your cases. We continue to encourage all clients to send their questions through the Help Center to ensure the message is received by the proper Pontiac team members and expedite responses.

Read more here: Help Center