Key Advertising Dates for your Marketing Strategy
A good place to start when building your digital marketing strategy is looking at Key Advertising Dates or Tentpole Events. These Events or Dates are centered around topics that existing or prospective customers may identify with. Tentpole events can be industry-specific (webinars, conferences), holiday (national day holidays or religious), or sales event (Black Friday). If you need help with specific industry events reach out through the Help Center for support.
Advertisers use these dates to…
- Refresh creatives to lean into what’s going on in the world (example: a flower brand advertising “flowers for mom” the weeks leading up to Mother’s Day)
- Understand what publishers and channels will have larger audiences than usual (example” hollywoodreporter.com after the Oscars)
- Leverage third party audiences that align with certain dates (reaching football fans during the Superbowl, reaching users with allergies before the First day of Spring)
Below is a list of Key Advertising Dates and Tentpole Events by Month to inspire your marketing strategy.
January
Financial Wellness Month
Get Organized Month
Shape Up US Month
New Year’s Eve, New Year’s Day
Australia Day
Martin Luther King Jr. Day
Chinese New Year
*January themes: Tax Filing, Exercise, Self-improvement, Health, Nutrition, Resolutions, Polar Bear Plunge, The Rose Bowl Game, College Football Championship
February
National Black History Month
Groundhog Day
National Pizza Day
Valentine’s Day
Presidents Day
Mardi Gras
Random Acts of Kindness Day
World Day of Social Justice
Love Your Pet Day
Leap Day
Rare Disease Day
*February themes: Dating, Marriage, Love, Supporting Black-owned businesses, Super Bowl
March
American Red Cross Month
National Women’s History Month
World Teen Mental Wellness Day
National Read Across America Day
World Wildlife Day
International Women’s Day
Pi Day
St. Patrick’s Day
*March themes: First day of Spring Break, Oscars, Academy Awards, March Madness
April
Stress Awareness Month
National Poetry Month
Ramadan
April Fool’s Day
Palm Sunday
Good Friday
Easter
Easter Monday
National Siblings Day
Earth Day
Passover
Tax Day
World Art Day
Take your Daughter to Work Day
*April Themes: Easter, Planting, Rain, Environmental Protection, The Masters
May
Red Nose Day
Global Love Day
Cinco de Mayo
Mother’s Day
Lilac Sunday
Armed Forces Day
Pentecost
Memorial Day
Kentucky Derby
Better Sleep Month
*May Themes: National Pet Week, Teacher Appreciation Week, National Nurses Week, Flowers, Exams & End of the School Year
June
World Environment Day
LGBTQ+ Pride Month
Flag Day
Father’s Day
Bonnaroo Music and Arts Festival
Summer Solstice
*June Themes: US Open Golf, Wimbledon, NBA Finals, Wedding Season
July
National Hot Dog Month
Independence Day
National Ice Cream Day
First Day of Summer
*July Themes: Summer, Picnic, Wimbledon, World Series, Tour de France
August
National Girlfriend Day
International Beer Day
National Beach Day
*August Themes: End of Summer Sales, Concerts & Festivals, Family Fun Month, Beach & Pool
September
VJ Day, WWII
Labor Day
911 Remembrance
Hispanic Heritage Month
Grandparents Day
Constitution Day
Oktoberfest
International Peace Day (UN)
Autumnal Equinox
Native American Day
Rosh Hashanah
*September Themes: Favorite Summer Memory, Back to School, Beginning of Fall, Football Season
October
International Day for the Elderly
Oktoberfest ends
Yom Kippur
World Smile Day
Columbus Day
Indigenous People Day
Sweetest
Boss’s Day
United Nations Day
Make a Difference Day
Halloween
*October Themes: Breast Cancer Awareness, Women in Business, Spooky Season, Pumpkins, Fire Safety Month
November
All Saint’s Day
Dia de los Muertos (Day of the Dead)
All Soul’s Day
Daylight Savings
U.S. General Election Day
Veteran’s Day
Caregiver Appreciation Day
Sadie Hawkins Day
Great American Smokeout
Universal Children’s Day
Thanksgiving Day
Black Friday
Small Business Saturday
Advent
Cyber Monday
*November Themes: Giving thanks, Harvest, Kindness Month, Holiday shopping
December
Pearl Harbor Day
Poinsettia Day
Chanukah
Winter
Festivus
Christmas
Kwanzaa
National Fruitcake Day
Boxing Day
New Year’s Eve
*December Themes: Winter, Hibernation, Holiday Stories and Traditions, Reflection/Year in Review