The optimization schedule allows you to select the days of the week and the frequency at which the Pontiac algorithm will make optimizations to your campaign. To allow the algorithm to learn effectively, it is recommend to start with optimizing only once per week. 

Once your campaign reaches 35-50 clicks per day (if your KPI is CTR) or 35-50 conversions per day (if your KPI is CPA), you can increase the optimization frequency to two to three times a week. This helps the algorithm refine its approach based on more data and improve performance.