All Pontiac metrics and reports are displayed in Coordinated Universal Time (UTC). Ads are served to users based on the time zone of their location and then reported in UTC. The User Time Offset can be pulled in log level reports to determine the time that the ad was served in the user’s time zone. To change your reporting time zone, go to the ‘Admin’ tab and select the ‘Seat Settings’ button. Under the ‘Preferences’ section select the desired time zone from the dropdown list. This will change the time zone for reporting and metrics in your seat, however it will not change the time zone for billing. Funds will be deducted from your seat balance in according to spend in UTC for the DSP platform and according to spend in EST for the DOOH platform.