In the ‘Advertiser’ tab each Advertiser can be expanded by clicking the arrow on the far left next to the green or red box. This will display all of the Line Items under the Advertiser and their associated quick metrics. These metrics are updated hourly with a 3 hour delay, except for the IP Convs which are updated once a day for the previous day.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

Budget Type: Either imps or spend.
Daily Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend each day.
Total Budget: This will display either the dollar amount or the number of impressions that the Line will attempt to spend in the lifetime of the campaign.
Start Date
End Date
Campaigns: The number of optimizations that has been made to the Line Item.
Imps: Impressions served during the selected Reporting Interval.
Total Spend: Dollar amount this Line has spent during the selected Reporting Interval.
Clicks: Number of clicks this Line has received during the selected Reporting Interval.
Convs: Number of conversions this Line has received during the selected Reporting Interval. This is a total of both post-view and post-click conversions. These are registered using the standard Conversion Pixel.
CPM: Cost per 1,000 ads.
CTR: Click through rate, this is the number of clicks divided by number of impressions during the selected Reporting Interval.
CPC: Cost per click, this is the total spend divided by the number of clicks during the selected Reporting Interval.
CPA: Cost per acquisition, this is the total spend divided by the number of conversions during the selected Reporting Interval.
IP Convs: Number of IP conversions this Line has received during the selected Reporting Interval. These are registered using the IP Conversion Pixel. This metric is not available for the ‘Today’ time interval. IP Convs are updated once a day for the previous day.