At the Advertiser level, IP Conversion metrics will include conversions from ALL Line Items under this Advertiser, even if the pixel was not associated to the Line. If the pixel is associated to a Line Item, you can see metrics for that Line Item by opening the Line. Detailed reporting can be pulled in the Reporting tab under Custom Reports.

IP conversion pixels have a standard lookback of 30 days in the metrics under the Advertiser. This means that the user must complete the desired action within 30 days of seeing the ad for it to count as a conversion. If you would like to pull reporting with a custom lookback window, this can be done in Custom Reporting using the IP Conversion Custom Report. You can select from ‘5’, ‘7’, ’15’ or ’30’ day as the lookback.

Attributed Impressions: The number of impressions served by Pontiac campaigns to users that then converted.
Total Convs: The number of conversions, or unique actions that were driven by this campaign. A conversion event will be defined according to the pixel placement. For example, if the pixel is placed on all web pages, a conversion event would equal a page visit. If the pixel is placed on the ‘Thank you’ page after a purchase, then a conversion event would equal a purchase.
Total Loads: Total Loads will indicate the number of times the pixel has fired on the page, this is the number of users (not only those driven by Pontiac) that have visited the page in the selected time interval. If the pixel is showing 0 loads, this may indicate the pixel is not properly placed or firing correctly.
Uniques: Uniques are the total number of unique visitors to the web page where the pixel is placed in the reporting interval selected.

To pull additional metrics or information from your IP Conversion Pixel, see here: IP Conversion Pixel Report