By clicking on the name and opening the specific page for an Advertiser you can see quick metrics for your First-Party Audience segments. These metrics are updated hourly with a 3 hour delay.
Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:
Type: ‘First Party’ indicates an Audience housed in the Pontiac platform, ‘Third-Party’ and ‘Onboarded’ indicate data from an external provider
Total Loads:  This is the number of times the Remarketing pixel has been triggered during the selected Reporting Interval. This indicates the number of times the page where the pixel is placed has been loaded/viewed.
Avg Daily Uniques: This will display the average number of daily unique visitors to the page where the pixel is placed within the selected Reporting Interval.
Avg New Users: This is the average number of visitors per day that were new visitors to the site in the last 30 days.