The type of pixel (URL JS or URL Img) indicates on which webpage each pixel should be placed. There are a variety of scenarios which determine whether one uses the HTML or the URL.

1. Advertiser has a relationship with an ad server which has placed ‘Floodlight’ tags on the pages. In this option, the trafficker should follow the instructions provided by the ad server to ‘piggyback’ or add the Pixel URL to the appropriate floodlight.
2. When interacting with the HTML on the website, the pixel should be placed directly in the source code in the header or the body. This is a screen shot of the HTML code after the pixel has been added:

The pixel should be placed on the pages of your website according to the campaign goal and the event or user group that you are trying to track.

1. General Remarketing – the segment pixel should be placed to fire on all pages to reach users that land on any page.
2. Remarketing to Converted Users – the segment pixel should only be placed on the page the user lands on AFTER a conversion event took place, for example a ‘Thank You’ page.
3. Remarketing to users that viewed a specific product or page – the segment pixel should only be placed on the specific page you want to track.
4. Conversion Tracking – the standard conversion pixel or IP conversion pixel should be placed on the page the user lands on AFTER a conversion event took place, for example a ‘Thank You’ page.
5. Creating an Audience for ART insights – the IP conversion pixel should be placed according to the insights you would like to pull. If you would like an insight report about ALL users that land on your website, the pixel should be placed on all pages. If you would like an insight report about only converted users or only users that visited a specific page, place the pixel to only fire on the page those users will land on.

If you have any questions regarding specific pixel placement, reach out through the Help Center.

Once you have created a pixel in Pontiac:

1. Log in to your Google Tag Manager account.
2. Select your website’s container and click Add a new tag.
3. Click Custom HTML Tag and enter a name for your tag.
4. Go to Events Manager and select Add Event.
5. Select Install code manually.
6. Copy the pixel from Pontiac. (we recommend using URL img version of the pixel)
7. Return to Google Tag Manager and paste the code in the HTML container.
8. Click the Advanced Settings dropdown and select Once per page under Tag firing options.
9. For Remarketing pixels under ‘Fire On’, select ‘All Pages’. For Conversion pixels under ‘Fire On’, select the landing page a user will be brought to AFTER converting.
10. Click Create Tag.

If you use Shopify for e-commerce transactions, the Pontiac conversion pixel can be placed on the Shopify order status page to track conversions and attribute them to your Pontiac campaigns. Review this Shopify Guide Add Conversion Tracking to your Order Status Page and follow the steps to place the pixel. To track order ID and order revenue from these transactions add in query string macros to the Pontiac pixel before it is placed. See more here: Query String Macros