Foot Traffic Attribution Reports can be found in the Reporting tab in the ‘Foot Traffic Studies’ section. Each morning a new report will generate with the visitor data for the date three days prior to the current date. For example, the report containing visitor data for the 1st of the month will generate on the 4th of the month. Reports will generate daily for the flight dates of the campaign and for 30 days after the campaign ends.

The ‘Foot Traffic Lookback’ is 30 days. This will be the attribution window for the Foot Traffic Studies, and is the number of days after viewing the ad that a visit to the location would be counted as a conversion. For example, if a user views an ad then visits the store 31 days after they saw the ad, this would not count as a conversion.

The visitor count displayed in these reports is ‘unique’ visitors. Multiple visits by the same Device ID will only be registered once on a given day, but may be registered if they return on a different day. 
Reports will contain the following information:

• Date
• Line ID
• Line Name
• Location ID
• Location Name
• Visitors Count

A ‘visitor’ is counted as any mobile device that was served the ad and then the device was subsequently seen within the area being tracked. For CTV and Web inventory this ‘visitor’ is a mobile device associated to a household of the device the ad was served on (ie. TV, Desktop etc). This ‘visitor’ count relies on mobile GPS tracking and is limited to the accuracy and precision of the device’s location services. It is possible that a visitor could be counted by walking by or driving by the location.