ART Audiences

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ART Audiences

The first step to create an ART audience is to build out an ART report in the ‘ART’ section of the platform under ‘Audience Research’ or ‘Audience Discovery’. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests. There are two types of reports & audiences that can be created in the ART platform:

Audience Research Audiences:

Select an existing audience to source key demo & interest data to build custom lookalike models. The existing audience data can be pulled from a Pontiac IP Conversion pixel placed on the Advertiser’s website, or select key geos to build a lookalike model from the demographics & interests of the selected area.

Audience Discovery Audiences:

Select key demo & interest categories to define, locate & build your brand’s ideal target audience. Create the ‘ideal’ user profile for your brand, then locate key target markets to reach this demographic.

Once you have created an Audience Research or Audience Discovery report, the report data can be published as a custom audience for cookieless targeting across all your Pontiac campaigns.

  1. Open the ART report and select the ‘Publish Audience’ button.
  2. Select the threshold for matched zip codes you would like to include in the audience. Filter results to select ‘all results’ or the ‘top 10%’, ‘top 20%’, or ‘top 50%’ depending on the desired reach & scale of the campaign.
  3. Give the Audience a name
  4. Click the ‘Save’ button.

Published audiences will then appear in the ‘Audiences’ tab under the ‘Custom’ section of the ‘ART Audiences’ table. These audiences can be added to any Line Item using the ‘Associate Segments’ button.

On the ART Report, the field ‘Auto Refresh’ will determine the cadence at which the report data will refresh. Interest & Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.

For more information, see here: ART Documentation