Unlike most programmatic platforms, Pontiac is fully transparent and charges a 20% margin which is applied to the all-in cost of media purchased through the platform. This is a usage-based fee for access to the Pontiac buying and optimization platform. All media is purchased on a CPM basis and the all-in cost includes any fees Pontiac incurs in the actual procurement process, such as third-party bidder fees, credit card processing fees, exchange fees, data fees, and any other fees that are incurred prior to the publisher receiving payment for their specific ad units. All of these fees, if incurred, are bundled into the CPM the Pontiac seat user pays, which will include the Pontiac 20% margin usage fee. The standard Pontiac Software Licensing fee starts at 20%, with the potential to move to tiered pricing tied to spend commitments.

Tier Schedule: The Software Licensing Fee will be reduced based on the amount of money spent through the Pontiac platform. The schedule below shows the 12-month tiering system. The numbers are based on gross media spend through the platform per month. While the platform will show 20% as the fee, a credit memo will be issued in the amount of savings accrued through the spend threshold. In order to move to tiered pricing, an MSA must be signed. Reach out to the Pontiac Team through the Help Center for more information.