Creative Overages & Hosting Fees
Creative Overage Fees
Pontiac now applies a $2.50 fee per Gigabyte served over the max file size for each creative unit as follows:
- 150kb for banner and HTML5
- 200kb for native
- 100MB for video
- 1MB for audio
This is an additional fee that is broken out in your ‘balance history’ and is deducted from the account balance each day as a separate charge from your ‘daily spend’ on media.
Creative overage fees can be estimated as follows: [ [ your creative weight – weight limit ] x 1,000 imps ] x [ $2.50 / 976,563 KB ] = Overage CPM.
For example, a banner/html5 creative of 300kb: [ [ 300KB – 150KB ] x 1,000 imps ] x [ $2.50 / 976,563 KB ] = 0.38 CPM
Video Hosting Fees
Pontiac applies a $0.50 CPM charge for videos which are uploaded and served from our platform. This is an additional fee that is broken out in your ‘balance history’ and is deducted from the account balance each day as a separate charge from your ‘daily spend’ on media. As of 4/21/24, this fee will no longer be broken out in the account balance as a separate charge, it will be added to the Line Items where applicable and included in the budgets and total spend for those Lines.