There is a one-time only $100 fee to gain access to the Pontiac Intelligence Platform.  This $100 is inclusive of any relevant sales tax. The first $100 is used to cover the initial one-time Entry Fee and any money above the $100 can be used to purchase media.  For example, you initially deposit $300 into your account, you will have $200 remaining to purchase media.

Unlike most programmatic platforms, Pontiac is fully transparent and charges a 20% margin which is applied to the all-in cost of media purchased through the platform. This is a usage-based fee for access to the Pontiac buying and artificial intelligence (AI) optimization platform. All media is purchased on a CPM basis and the all-in cost includes any fees Pontiac incurs in the actual procurement process, such as third-party bidder fees, credit card processing fees, exchange fees, data fees, and any other fees that are incurred prior to the publisher receiving payment for their specific ad units. All of these fees, if incurred, are bundled into the CPM the Pontiac seat user pays, which will include the Pontiac 20% margin usage fee. The standard Pontiac Software Licensing fee starts at 20%, with the potential to move to tiered pricing tied to spend commitments.

Tier Schedule: The Software Licensing Fee will reduce based on the amount of money spent through the Pontiac platform. The schedule below shows the 12-month tiering system. The numbers are based on gross media spend through the platform per month. While the platform will show 20% as the fee, a credit memo will be issued in the amount of savings accrued through the spend threshold. In order to move to tiered pricing, an MSA must be signed. Reach out to the Pontiac Team through the Help Center for more information.

Creative Overage Fees

Pontiac now applies a $2.50 fee per Gigabyte served over the max file size for each creative unit as follows:

• 150kb for banner and HTML5
• 200kb for native
• 100MB for video
• 1MB for audio

This is an additional fee that is broken out in your ‘balance history’ and is deducted from the account balance each day as a separate charge from your ‘daily spend’ on media.
To see the weight of an uploaded Creative, open the Advertiser and click on the name of the Creative to the Creative window. Above the green box with the Preview of your Creative you will see ‘File Size: ‘ with the weight of the file.
 

Video Hosting Fees

Pontiac now applies a $0.50 CPM charge for videos which are uploaded and served from our platform. This is an additional fee that is broken out in your ‘balance history’ and is deducted from the account balance each day as a separate charge from your ‘daily spend’ on media.
 

Each user must spend a minimum of $25 USD per month on the platform. If monthly spend does not exceed $25, you will be charged as such:
$25 – any monthly spend = Minimum User Fee
For example, if you spend $15 USD in a month, the Minimum User Fee will be $10 USD. Your credit card will be charged this fee on the first of the month.

Pontiac offers a Managed Service solution in which one of our experienced Account Managers can manage your campaigns for you. Managed service campaigns are priced on a dCPM with a fully transparent 30% software licensing fee, and require a signed Insertion Order (IO).  There is a $1,000 monthly spend requirement to receive Managed Service. Read more about our Managed Service Offering here: Service Offerings.

Pontiac has two Partnership Program offerings, the Agency Solution and the Co-branded White Label. The pricing for these options is as follows:

Agency Solution:

• There is no additional cost to leverage the Agency solution.

Co-branded White Label:

• $2500 set-up fee
• $1000 monthly fee

Read more about the Partnership Programs here: Partnership Programs

The Pontiac platform is a simple, straightforward interface designed for all users, including those new to programmatic advertising. If you choose to activate and manage your own campaigns, you will pay a fully transparent 20% software license fee on all media purchased through the platform and all other applicable fees as detailed in the Pricing section. You will have full control of all aspects of your campaigns and can request support from the Pontiac Team via the Help Center. 

The following services are included in the Self-Service Offering: 

• Access to the DSP platform, DOOH platform, the AI, Reporting Dashboard and Custom Reporting  
• Access to the Help Center to message our team about issues and questions
• Access to our Documentation Center, an important tool that offers in-depth guidance on all things Pontiac

Pontiac Intelligence offers a managed service solution in which one of our experienced Trading Teams can manage your campaigns for you. Your Trading Team will advise on campaign strategies, execute and optimize all line items, and provide weekly reporting and insights. Managed Service campaigns are priced at a fully-transparent 30% Software Licensing Fee. All pricing and terms are governed by a signed Media Plan and Terms & Conditions. There is a $1,000 monthly spend requirement to receive Managed Service, and a Line Item minimum of $100 for a max flight of 3 months.

The following services are included in the Managed Service Offering: 

• Access to our experienced Planning team to ideate and create media plans that meet your goals 
• Dedicated Trading Team to setup, optimize, and execute Insertion Orders 
• Weekly reporting detailing delivery, pacing, KPI’s, optimizations, etc 
• Weekly calls with Trading team upon request 
• Campaign Wrap-Up Report 7 business days after the campaign end date including delivery details, audience information and insights, and recommendations for maximum performance for future efforts 
• Access to the DSP platform, DOOH platform, the AI, Reporting Dashboard and Custom Reporting suite

All Managed Service campaigns are governed by the Managed Service Operating Agreement:

The Pontiac platform requires every user to fund their seat before you can start buying ad space. Under the ‘Admin’ tab, your initial balance will be displayed as -$100 USD. The first $100 USD that you fund will cover the one-time sign-up fee. Any amount funded over $100 USD can be used for media. All media is purchased on a CPM basis. Select ‘Add Payment Option’ to enter your credit card information, then select ‘Add Credit’ to fund the account.

Pre-Pay: This is the default payment method. Funds are to be prepaid via credit card, and the ad spend is deducted from the balance each day.

Stripe Daily: This payment method will charge your credit card each morning for the costs incurred the previous day.  To utilize Stripe Daily, you must have 30 days of proven spend within the platform. Once this criterion is met, send a request through the Help Center. Each request is evaluated on a case by case basis. 

Net Terms: Pontiac will send you a bill at the end of the month for all media and associated costs incurred. To be billed monthly on net terms, the following criteria must be met: 

• A minimum of $10k spent on the platform. 
• A formal Credit Application must be submitted and approved by the Pontiac Intelligence Credit Department.

If funding becomes low in your account, you will receive an email notification that your seat has been deactivated. Your balance is lower than the estimated daily spend so the platform switches your campaigns to ‘Inactive’ because it does not want you to spend more than the budget you have allocated to your seat. 

The platform pauses the campaigns on the account until either a budget is added that is more than the daily spend or the daily spend is lowered so it is less than the budget in your account. To reactivate your account, either add funds to your account or adjust the Lines to spend less.

If you are able to log-in to your account and would like to change your password, navigate to the ‘Admin’ tab and open ‘Seat Settings’. In the ‘Users’ section you will see a button ‘Change Password’. Enter your old password and the new password you would like to use. If you are unable to access your account because your forgot your password or your temporary log-in credentials expired, use the ‘Forgot Password’ link on the Pontiac log-in page.

In the ‘Admin’ tab, under ‘Seat Settings’ you can add additional users to your account. Select ‘New User’, enter a username the user’s email and indicate whether this will be a normal user or a ‘Read Only’ user. If the ‘Read Only’  box is checked the user will be able to view metrics and reporting in the platform, but will not be able to make any changes to campaigns or account settings.  Once the user is created, they will receive a welcome email with first time login credentials to the email entered. Each user must be created using a unique email address.

Pontiac admins have the ability to change the user roles of other users on their account. In the ‘Admin’ tab, under ‘Seat Settings’ there is an ‘Edit’ button next to each user. Click on the ‘Edit’ button, then select the new role for this user from the dropdown. This allows users to be switched from ‘Read-only’ to ‘User’ or vice versa. The ‘User’ role will have full access to all aspects of the Pontiac account as well as the ability to make changes to campaigns. The ‘Read-only’ role will be able to see campaigns and pull reports, but cannot make changes. For Pontiac Partners, the seat-admin role, will give the user full access and control of both the Master seat and Sub seat accounts.

If you need to remove a user from your account, the ‘seat-admin’ can do this with the ‘Delete User’ button. Once this user is deleted, a new user CANNOT be created with the same email address. To change the username of a user, reach out through the Help Center.

The default time zone for all reporting in the platform is UTC time. To change your reporting time zone, go to the ‘Admin’ tab and select the ‘Seat Settings’ button. Under the ‘Preferences’ section select the desired time zone from the dropdown list. This will change the time zone for reporting and metrics in your seat, however it will not change the time zone for billing. Funds will be deducted from your seat balance in according to spend in UTC for the DSP platform and according to spend in EST for the DOOH platform.

To submit a ticket, open the ‘Admin’ tab and switch from ‘Billing’ to the ‘Help Center’ tab. Select ‘Start New Conversation’.  Give the conversation a name, select the type of ticket from the drop down menu and enter all relevant information. If you refer to a specific Advertiser, Line, Creative, or Audience in the ticket, please include the respective ID number and name. Provide attachments or screenshots when beneficial to support your case. You can also enter the emails of other team members in the ‘Additional Recipients’ field to ensure that all parties are CC’d on the emails regarding the case.

All tickets will be answered within 1 business day. You will receive a notification by email and will see a notification on the envelope icon in the upper-right corner of the platform. In the email notification, you will see a ‘Reply to Case’ button. If you are logged in to the Pontiac platform, click the ‘Reply to Case’ button and you will be taken directly to the conversation in the Help Center.

Once the inquiry has been answered the ticket status will be changed to ‘Resolved’ by the Pontiac team.

The following LiveRamp Addendum must be signed and returned to the Pontiac team in order to gain access to the LiveRamp platform through Pontiac Intelligence.

This Addendum can also be reviewed and signed directly in the Pontiac Platform. Go the ‘Admin’ tab, select ‘Seat Settings’ and under the ‘Addendums’ tab, check the box and save to agree to the LiveRamp terms of use. See more on LiveRamp here: LiveRamp Tutorial

The following Semcasting Addendum must be signed and returned to the Pontiac team in order to gain access to the Semcasting platform through Pontiac Intelligence.

This Addendum can also be reviewed and signed directly in the Pontiac Platform. Go the ‘Admin’ tab, select ‘Seat Settings’ and under the ‘Addendums’ tab, check the box and save to agree to the Semcasting terms of use. Read more on Semcasting here: Semcasting Tutorial

Sign and return this signed Gambling Addendum to your Account Manager before uploading ads related to Gambling products or services. Any Advertiser containing Gambling creatives that does not have a Gambling Addendum on file will be disabled.

END USER AGREEMENT
END-USER LICENSE AGREEMENT (“AGREEMENT”)
Version 1.0

Last updated: 7/21

This Agreement creates a contract between you (“You”) and Pontiac Intelligence LLC (” Pontiac”, “we” or “us”). Please read the Agreement carefully. To confirm your understanding and acceptance of the Agreement, check the box indicating that you “Agree”.

If you do not agree with the terms of this Agreement, do not check the “I Agree” box, access or use the Pontiac Platform (as defined below), or download any software or applications from us. If you do not agree to the terms of this Agreement, You may not use our Services or the Pontiac Platform.

INTRODUCTION TO THE PONTIAC PLATFORM AND THE SERVICES
This Agreement governs Your use of our services (“Services”), through which you can establish media buying campaigns that allow You to purchase space for advertisements that you create or supply (“Ads”) on websites and in other digital media. Our Services include the Pontiac self-service digital media trading platform and the software, code, applications and processes that constitute it or to which you are given access through this Agreement, together with any modified versions, copies, upgrades, updates, and additions (the “Pontiac Platform”). The Pontiac Platform is accessed through a browser, and to use our Services and the Pontiac Platform you need compatible hardware, software (latest version recommended and sometimes required) and Internet access (fees may apply). Our Services’ performance may be affected by these factors.

The Pontiac Platform is currently accessible through Google Chrome. It may be accessible through additional browsers from time to time, as indicated in our Documentation.

You may have one or more other written agreements with us or with our parent company, Programmatic Mechanics LLC, that supplement or supersede portions of this Agreement.

The Pontiac Platform is LICENSED to you, not sold. You will not own the Pontiac Platform in any form, even after you access it or download it or elements of it. Your license to use the Pontiac Platform is only granted pursuant to the terms of this Agreement. Use of some third-party platforms accessed through the Services (such as exchanges) may be subject to additional terms and conditions.

Your use of the Pontiac Platform and our Services, including any media purchases made through the Pontiac Platform, are additionally governed by our Terms and Conditions of Service, as in effect from time to time. Please review the Terms and Conditions of Service carefully.

LICENSE
Subject to Your ongoing compliance with this Agreement and payment of the applicable Fees (as defined below), Pontiac grants you a non-exclusive, revocable, non-transferable and limited license to access and use the Pontiac Platform during the License Term in a manner consistent with the terms of this Agreement, the Terms and Conditions of Service and applicable Documentation. Upon the expiration or termination of the License Term, you will no longer have the right to use or access the Pontiac Platform. The rights that are licensed to you under this Agreement are limited to those expressly granted in this Agreement, and Pontiac reserves all other rights.

As a condition of your License, you may not: copy, modify, translate, reverse engineer, decompile, disassemble, otherwise attempt to derive the source code of, tamper with, obtain or use a “dev key” for, or create derivative works based upon the Pontiac Platform, including the content or third-party applications made available via the Services, or any portion thereof; sell, rent, lease, sub-lease, sub-license, transfer, distribute, broadcast, display or otherwise assign any rights to the Pontiac Platform or the Services to any third party; remove any proprietary notices or labels on the Pontiac Platform; work around any technical limitations or access control measures in the Pontiac Platform; use any automated means (including scripts, bots, spiders, scrapers, viruses, worms, crawlers or similar software) to access or use the Pontiac Platform; use the Pontiac Platform for reasons other than the establishment of media trading campaigns as described in your Documentation; copy, modify, erase, or damage any information contained on computer servers used or controlled by Pontiac or any third party used in connection with the Pontiac Platform or the Services; use the Pontiac Platform to violate any law or legal right of any third party, including any publicity, privacy, or intellectual property rights; take any action that is harassing, defamatory, abusive, tortious, threatening, obscene, harmful or otherwise objectionable; use any data mining, robots, or similar data gathering and or extraction tools in connection with the Pontiac Platform; use the Pontiac Platform or the Services to obtain personally identifying information about any person in violation of applicable laws, regulations, or privacy policies; access the Pontiac Platform or the Services in order to create, contribute to, or improve a competing service; interrupt, destroy or limit the functionality of the Pontiac Platform or the Services; distribute ads that violate our Ad Standards; or impersonate or misrepresent your affiliation with any person or entity in regard to your Ads, the Pontiac Platform or the Services.

Violation of any of the restrictions or obligations in this Agreement may result in the termination of your license to use the Pontiac Platform. Pontiac reserves any and all rights or remedies that may be available in the event of your breach of this Agreement.

UPDATES AND ACCESS
Pontiac may issue updates to the Pontiac Platform from time to time. You agree that the Pontiac Platform may automatically download, incorporate and install such updates, and you agree that this Agreement, as amended from time to time, will apply to all such updated versions of the Pontiac Platform, unless such updated versions are released with a separate license agreement. It is your responsibility to ensure you have or are using the latest version of the Pontiac Platform. New or modified versions of the Pontiac Platform may contain altered, reduced, or different interfaces or functionality.

The Pontiac Platform will operate only on those hardware and software platforms, and will only be accessible through those browsers, specified in the Pontiac Platform Documentation from time to time. It is your responsibility to provide compatible platforms for the Pontiac Platform and to maintain a compatible browser. Pontiac may add or remove support for specific platforms or browsers at any time with or without notice, and with or without a new update.

Pontiac may, in its sole discretion, change, suspend, remove, or disable access to the Pontiac Platform or the Services at any time with or without notice. Pontiac (and not any app store, device manufacturer, or operating system provider) will be solely responsible for support of, claims related to, and updates to the Pontiac Platform.

TITLE TO INTELLECTUAL PROPERTY
The Pontiac Platform (including all past and future iterations of it) is protected by intellectual property laws, including, without limitation, copyright, patent, trademark, trade secret, and industrial design law. Pontiac retains all title and ownership rights in the Pontiac Platform. Except as expressly stated in this Agreement, Pontiac does not grant any express or implied right or license to you under any patent, copyright, trademark, trade secret, or industrial design rights of Pontiac.

The Pontiac Platform includes all data generated by end-users’ use of the Pontiac Platform and all algorithms, analyses, compilations and reports related to same, and all of the foregoing shall remain the sole property of Pontiac.

The third party platforms, ad servers, applications, websites and digital media spaces accessed through the Pontiac Platform and the Services (“Third Party Content”) are the property of Pontiac, its licensors, its partners, or publishers. Title, ownership rights and intellectual property rights in and to such Third Party Content belong to Pontiac or these third parties. This Agreement gives you no ownership interest in the Third Party Content, and you may not infringe the intellectual property rights of others. You are solely responsible for the investigation, defense, settlement and discharge of any claim against you based on your use of the Pontiac Platform or Third Party Content.

You shall remain the sole owner of any intellectual property in the Ads or other Creative Materials that you upload or otherwise provide for use in connection with the Pontiac Platform or the Services. Pontiac shall have a limited license to reproduce, store and distribute your Ads solely as necessary to provide the Services.

LINKED SERVICES
The Pontiac Platform may make third-party web sites, web pages, products, services, and applications available to you via links (“Linked Services”), and these Linked Services may have their own applicable agreements or terms. Pontiac is not responsible or liable for the features or content of any Linked Services, and the links to them in the Pontiac Platform do not imply Pontiac’s endorsement of them. Your access to any of the Linked Services is entirely at your own risk, and you are solely responsible for any consequences of accessing any Linked Services, as well as for viewing and abiding by any applicable agreements or terms.

REGISTRATION
Use of the Pontiac Platform requires registration. There is a one-time Entry Fee (plus sales tax, if applicable) that must be paid at the time of registration. Please see our current Fee Schedule here: Pricing. The Entry Fee is non-refundable.

You agree to provide true, accurate, current and complete information about yourself and your intended use of the Pontiac Platform as prompted by the registration process (together with any information or materials provided to You as part of the registration process, such information being the “Documentation”). You agree to update your Documentation in order to keep such information current. You are solely and entirely responsible for maintaining the confidentiality of your password and user name. Furthermore, you are solely and entirely responsible for any and all activities that occur under your account.

The Documentation may limit your use of the Pontiac Platform and the Services to a particular geographic territory (the ” Territory”), certain lines of services, certain uses, or certain financial limits. You shall only have the right to use the Pontiac Platform and the Services within such Territory or other such limits.

WARRANTY
TO THE MAXIMUM EXTENT ALLOWED BY APPLICABLE LAW, THE PONTIAC PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE” WITH ALL FAULTS, AND PONTIAC, ITS CORPORATE PARENTS, SUBSIDIARIES, AFFILIATES, AND ITS PARTNERS, AS APPLICABLE (COLLECTIVELY, THE “PONTIAC ENTITIES”) EXPRESSLY DISCLAIM ANY WARRANTY OF ANY KIND FOR THE PONTIAC PLATFORM OR THE SERVICES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT, ACCURACY OR NON-INFRINGEMENT OF THIRD-PARTY RIGHTS. USE OF THE PONTIAC PLATFORM AND THE SERVICES IS AT YOUR OWN RISK. THE PONTIAC ENTITIES MAKE NO WARRANTY THAT THE PONTIAC PLATFORM AND THE SERVICES WILL MEET YOUR REQUIREMENTS, OR THAT THE PONTIAC PLATFORM AND THE SERVICES WILL BE COMPLETE, ACCESSIBLE, UNINTERRUPTED, TIMELY, SECURE, RELIABLE, ACCURATE, VIRUS-FREE, ERROR-FREE, OR THAT DEFECTS OF ANY KIND WILL BE CORRECTED. THE PONTIAC ENTITIES MAKE NO WARRANTY REGARDING ANY GOODS OR SERVICES PURCHASED OR OBTAINED THROUGH THE PONTIAC PLATFORM, OR ANY TRANSACTIONS ENTERED INTO THROUGH THE PONTIAC PLATFORM OR IN CONNECTION WITH THE SERVICES, AND NO ORAL OR WRITTEN ADVICE, RELEASE OR INFORMATION PROVIDED BY THE PONTIAC ENTITIES TO YOU SHALL CREATE A WARRANTY. TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOUR SOLE AND EXCLUSIVE REMEDY FOR ANY DISSATISFACTION WITH THE PONTIAC PLATFORM OR THE SERVICES IS TO STOP USING IT.

LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT ALLOWED BY APPLICABLE LAW, THE PONTIAC ENTITIES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, SUCCESSORS, ASSIGNS, AGENTS OR AFFILIATES SHALL NOT BE LIABLE FOR PERSONAL INJURY, OR ANY CONSEQUENTIAL, INCIDENTAL, DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR OTHER DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, LOSS OF USE, PECUNIARY LOSS, LOSS OF INFORMATION OR DATA, BUSINESS OR PERSONAL USE INTERRUPTION, OR ANY OTHER COMMERCIAL OR PERSONAL DAMAGE OR LOSS), ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE USE OF OR INABILITY TO USE THE PONTIAC PLATFORM AND THE SERVICES, HOWEVER CAUSED, WHTHER BASED ON CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, EVEN IF PONTIAC HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL THE PONTIAC ENTITIES BE LIABLE FOR ANY CLAIMS OR DAMAGES IN EXCESS OF THE AMOUNT YOU PAID TO PONTIAC DURING THE PREVIOUS 12 MONTHS (YOU WILL BE RESPONSIBLE FOR ANY EXPENSES YOU MAY INCUR IN RELATION TO RECEIVING THIS AMOUNT). THE FOREGOING LIMITATIONS SHALL APPLY AT ALL TIMES, REGARDLESS OF WHETHER THE SPECIFIED REMEDY FAILS OR IS DEEMED TO FAIL OF ITS ESSENTIAL PURPOSE.

INDEMNITY
You will indemnify, hold harmless, and defend Pontiac and its parents, shareholders, subsidiaries, affiliates, officers, directors, employees, service providers, distributors, licensors, agents, successors, assigns and other representatives, from all third-party claims, judgments, liabilities, expenses, costs or related penalties, including, without limitation, reasonable attorneys’ fees, arising out of, resulting from or in any way connected to your breach of this Agreement, your violation of any third-party’s rights (including intellectual property rights), or your illegal acts or omissions.

MAINTENANCE AND SUPPORT
Should you have any questions, complaints, or claims relating to the Pontiac Platform or our Services, please contact us at core@pontiac.media

FEES AND PAYMENTS FOR MEDIA
If you have executed a PONTIAC INTELLIGENCE INSERTION ORDER (“PIIO”) with our services team outside of this EULA, that PIIO agreement replaces the FEES AND PAYMENTS FOR MEDIA details below. That Insertion Order is subject to IAB Standard Media 3.0 Terms and Conditions. In any disputes between the IAB Standard Media 3.0 Terms and Conditions and this EULA, this EULA is the definitive document and supersedes the IAB Standard Media 3.0 Terms and Conditions.

In addition to the Entry Fee of $100, we charge a Minimum User Fee, payable on the first day of each month, to maintain access to the Pontiac Platform and the Services, including your delivery data and the proprietary programmatic trading wiki. The Minimum User Fee will be automatically billed at the beginning of each month to the credit card you provide at registration. The monthly Minimum User Fee is non-refundable.

The Minimum User Fee is set forth in our Fee Schedule here: Pricing. We may change the monthly Minimum User Fee upon sixty (60) days written Notice. The Minimum User Fee will be waived for any month in which you pay a Software User Licensing Fee in excess of the then-current Minimum User Fee. The waived fee will appear as a credit to your account in the following calendar month.

In order to purchase ad space through the Pontiac Platform, You must fund Your account in advance by means of a credit card payment. The Pontiac Platform will let you choose the credit card to be charged and the amount you would like charged to that credit card. You can check your account balance at any time through the Pontiac Platform. Purchases of ad space for campaigns that you initiate will be automatically drawn down from your account balance. Unused balances of $500 or less are non-refundable. Account balances do not bear interest.

Pontiac charges a Software User Licensing Fee equal to a margin of 20% of the media spend that you initiate and run through the Pontiac Platform. For purposes of clarity, if you want to initiate a $100 campaign through the Pontiac Platform, you will need to deposit $200, $100 of that will constitute our Entry Fee noted above. This is a fee for access to the buying, optimization, and other functionality of the Pontiac Platform including the client Wiki. The remaining funds spent on a campaign will be used to procure the ad space inventory where your ads are served, and to pay out-of-pocket third-party exchange, data, and related fees and costs.

Your Pontiac Platform account will show the total amount spent on any campaign you initiate, but will not break out our Software User Licensing Fee or the other third-party fees and charges.

If you upload Ads as described in paragraph 12, below, we will charge a Creative Upload Fee for each new Ad that you upload, as set forth in the Fee Schedule here: Pricing. The Creative Upload Fee may change from time to time upon written notice to You.

By entering into this Agreement, registering for the Services, and providing your credit card details, you explicitly agree (a) to pay the Fees as set forth herein and as specified in the Fee Schedule here: Pricing, (b) that you are authorized to provide the credit card information provided and to authorize the fees and charges set forth herein, (c) that you will be liable for, and will not dispute or attempt to revoke, any charges you authorize through the Pontiac Platform, (d) that you understand any charges you authorize are non-refundable except if we terminate our license to You unilaterally, in which case we will return any unspent balance after the completion of all extant campaigns, or with respect to unspent account balances in excess of $500 upon written request, and (c) you will pay any sales tax do in connection with any purchases made through the Pontiac Platform.

Any refund request may be subject to an administrative charge.

ADS
USER SUPPLIED MATERIALS
You will upload advertising creatives units (“Ads”) that you source or create or Ad Server Code for Ads to the Pontiac Platform. All Ads, Ad Server Code, information, advice, files, links, communications or other materials uploaded or posted by you to or through the Pontiac Platform (“User-Supplied Materials”) shall be your responsibility. You agree not to post or transmit any User-Supplied Materials that infringe a third party’s rights, including without limitation any privacy, publicity or intellectual property rights, or that are unlawful, untrue, harassing, libelous, defamatory, abusive, tortious, threatening, harmful (including but not limited to viruses, worms or similar software) or that violate any fair advertising standards or are otherwise objectionable. You grant Pontiac, or warrant that the owner of such User-Supplied Materials has expressly granted Pontiac, the royalty-free, perpetual, irrevocable, fully sub-licensable, non-exclusive right and license to use, reproduce, display, modify, transmit, distribute, perform, display and delete such User-Supplied Materials (in whole or in part) in connection with the Services and the campaigns you initiate or run through the Pontiac Platform.
USER-SUPPLIED MATERIALS AND MONITORING
The Pontiac Platform provides access to an ad server. If You decide to upload Ads to our ad server, each such Ad will be audited for compliance with the standards set forth herein and in the Terms and Conditions. A Creative Upload charge will be charged to your account for each Ad that you upload.
The maximum size of Ads that may be uploaded to our ad sever is 40 KB.
Pontiac shall have the right, but not the responsibility, to monitor and/or remove User-Supplied Materials deemed harmful or offensive in Pontiac’s sole discretion, or that otherwise violate this Agreement or any rules that Pontiac may institute from time to time. Pontiac shall have no liability for the failure to receive, to remove or for the removal of any User-Supplied Materials. Even if an Ad has been audited, the Ad’s compliance with this Agreement and the Terms and Conditions remains Your sole responsibility. Any opinions, advice, statements, services, offers or other information or content expressed or made available by Pontiac are advisory in nature only. Pontiac neither endorses nor is responsible for the accuracy or reliability of any Ad, opinion, advice, information, or statement contained in User-Supplied Materials, including Ads.
AD SERVER AND MALWARE DETAILS
Pontiac also allow users to upload creatives ad-server tags provided by Doubleclick. This is a third-party service for which Pontiac bears no responsibility. If You have access to DoubleClick ad-server tags, they may be uploaded to the Pontiac Platform at your risk.
We automatically search each tag for malicious activity (including for malware and other viruses that can be distributed through ad tags), but you are solely responsible for any tags that you upload or any damage that they cause.
If at any point your ad tags are flagged as malicious, your entire deposit will be forfeited to Pontiac and will NOT BE REFUNDABLE.
CREATIVE AND AD ACCEPTANCE POLICY
(updated 4/2/20)
Pontiac Intelligence reserves the right to reject any creative unit at our discretion and suspend the account without advanced warner. If your account is suspended, you will be notified in writing and an investigation will take place within three business days. Note: All Creative Units go through two audits: Xandr/AppNexus & RiskIQ. The result of this audit will be reflected next to your creative in the platform. However, Pontiac Intelligence conducts our own human and technological audit, and as stated above, we reserve the right to reject any creative unit for any reason, even if it is not listed below.
Broken Ads or blank creative
Creative brand does not match Click URL/landing page brand
Pornography, Nudity, Obscenities, or other ‘Adult’ Content
Hate Speech or Defamatory Language
Sale of, or instructions for creating, guns, bombs, ammunition, or weapons
Displaying fake errors to induce user action, or messaging that implies knowledge of a users computer or operating system
Discussing or promoting sale of federally illegal drugs, including marijuana, illegal pharmaceuticals, and other schedule 1 drugs.
Charging for government forms and services
Enabling or Permitting Piracy
Misappropriation of Copyright, Trademark, Trade Secret, or Patent
Executes or Downloads Files without User Interaction
Causing degradation of site performance (ex: excessive animation, weight)
Illegal Material or Content
Inappropriate content (at our discretion)
Misleading or sensationalized messaging, content or images
Non-compliance with restricted advertising category guidelines (dating, pharmaceuticals, weight loss, health and beauty, etc.)
Prohibited advertiser categories (ex: casual dating, illegal gambling, adult, etc.)
Malware, privacy and security violations
Global and publisher competitive and low-quality exclusions (CE)
Non-user initiated audio (initiated on click and must have integrated audio controls
Pop ups or any ad or landing pages that spawn them
Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks
Sensitive Ad Units & Sensitive CategoriesAdvertisements which exhibit any of the following properties are allowed on the platform but restricted to publishers who have approved this type of content. These ad units will be flagged in the platform as Sensitive and it will show you this next to the creative audit. If ANY of a Line Item’s ad units are flagged as Sensitive, then the Line Item is restricted to the sensitive publishers.
CBD or Hemp (No pictures of flower, hemp/marijuana leaves, or the words ‘Get High’ on the landing page)
Adult Store (must lead to a landing page without nudity or toys)
Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
Politics (must fill out an ‘agency’ form declaring which party the advertising benefits)
Weight Loss
Sexual Health
Affiliate Offers
Consumer Loans
Tabacco and Smoking Products
Online Games
Gambling & Online Gambling (must sign separate Gambling addendum)
Firearms and Weapons (Sporting Good stores, edcuation, accessories)
Tabloid / Advertorial (cannot infringe on copyrights)
Underwear / Lingerie
Strip Club / Gentlemen’s Club
INDEMNITY
You agree to indemnify and hold Pontiac and its parents, members, subsidiaries, affiliates, service providers, sndicators, distributors, licensors, officers, directors and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to, or arising out of or related to (a) any Ads or User-Supplied Materials supplied, uploaded or distributed by you in connection with the Pontiac Platform or the Services, (b) any violation of the Ad Standards, or (c) your violation of this Agreement, or your violation of any law, regulation or third-party right.
TRADING; PURCHASE OF AD SPACE
Any campaign that you design and initiate through the Pontiac Platform produces an order for the acquisition of Ad Space pursuant to terms that you designate. Any such order shall be deemed an Insertion Order and shall be governed by our Terms and Conditions of service.

You are solely responsible for any campaigns that You or Your representatives design and initiate through the Pontiac Platform, including for any targets or limitations that You set. Please review all campaign details carefully before submitting, as such details cannot always be changed after submission. Pontiac has no liability for any accidentally or incorrectly submitted campaign details.

TERMINATION
Either You or We, each at its sole discretion, at any time, with or without notice, and for any or no reason, may terminate this Agreement or suspend your access to the Pontiac Platform. Upon termination of this Agreement, You will immediately cease use of the Pontiac Platform and will delete all copies of the Pontiac Platform or elements thereof that You have made.

If You terminate this Agreement other than for cause, we shall complete any extant campaigns and thereafter have no other obligations to You.

If we terminate this Agreement other than for cause, we shall return to you the unspent balance in your account and otherwise have no other obligations to You.

MODIFICATION
Pontiac, at its sole discretion, may change the terms of this Agreement from time to time upon notice to You. The most current version of this Agreement will be effective immediately upon release, and will supersede all previous versions. You accept any and all modifications by continuing to use the Pontiac Platform.

ASSIGNMENT
You may not assign this Agreement, any portion of it or any of your rights or obligations under the Agreement to any third party, whether by direct transfer, sub-license or any other means. Any purported assignment of this Agreement or any portion of it, by you, shall be null and void. To the extent permitted by applicable law, Pontiac may, at its sole discretion and without any recourse to you, freely assign this Agreement, any portion of it or any of its rights or obligations under it.

APPLICABLE LAW, DISPUTE RESOLUTION, AND ARBITRATION
Applicable Law
This Agreement shall be construed in accordance with and governed by the internal laws of the State of New York, United States of America, without regard to choice or conflicts of laws principles (the “Applicable Law”). This Agreement will not be governed by the United Nations Convention of Contracts for the International Sale of Goods, the application of which is hereby expressly excluded.

Final and Binding Arbitration
TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AND PONTIAC HEREBY WAIVE THE RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL IN ANY APPLICABLE JURISDICTION. Any and all disputes, controversies or claims (collectively, “Claims”) arising under or relating to the breach, interpretation or application of the terms of this Agreement or any extension or modification of the Agreement, regardless of the applicable legal theory, shall be exclusively resolved by a single arbitrator through final, binding and confidential arbitration, as follows:

If you are a resident of the United States of America, any arbitration between you and Pontiac will be administered by the American Arbitration Association under its then-current Commercial Arbitration Rules, as modified by this Agreement;

If you are a resident of any other territory, any arbitration between you and Pontiac will be administered by the International Chamber of Commerce, under its then-current Rules of Arbitration (available here), as modified by this Agreement.Any arbitrator so appointed shall adhere to the Applicable Law and applicable rules of arbitration (the “Arbitration Rules”), and shall be empowered to (i) determine the appropriate venue for the arbitration or the method for conducting the arbitral process (such as by written submissions or telephonic hearings) in lieu of the parties meeting at a physical venue, upon considering the territorial location of the parties, (ii) award actual money damages (but not punitive damages) against the party found to have violated this Agreement, and (iii) grant in his or her award, injunctive or other types of equitable relief, to enforce specific performance of this Agreement, and to prevent any continuing or further violation of its terms. Except as otherwise provided in this Agreement, the arbitrator’s decision will be final. Judgment upon the award rendered in such arbitration may be entered in any court having jurisdiction, provided that any award may be challenged if the arbitrator fails to follow the Applicable Law.

Arbitration Process
If your Claim is for US$10,000 or less, either party may choose to have the arbitration be conducted solely on the basis of documents submitted to the arbitrator or through a telephonic hearing. If your Claim exceeds US$10,000, the Arbitration Rules will determine the right to a hearing.

Arbitration Fees and Awards
The cost of any arbitration shall be borne equally by the parties, except that each party shall be responsible for its own attorneys’ fees.

Class Action Waiver
You and Pontiac agree that each may only bring a Claim against the other in an individual capacity, and not as a plaintiff or class member in any purported class action or other representative proceeding. Further, unless you and Pontiac agree otherwise, no judge or arbitrator may consolidate more than one person’s Claims or otherwise preside over any form of representative or class proceeding.

Severability
If the provisions of this paragraph 15 are found to be unenforceable with respect to a Claim, then any such Claim will be exclusively decided by a court of competent jurisdiction within New York County, New York, USA, and you and Pontiac agree to submit to the venue, personal and subject-matter jurisdiction of that court.

GENERAL
No delay or failure to take action under this Agreement shall constitute any waiver by Pontiac of any provision of this Agreement. Any waiver by Pontiac of any of the provisions of this Agreement must be express and in writing, and will not mean that Pontiac will waive any other provision in another situation.

If any portion of this Agreement is held to be invalid or unenforceable, or excessively broad as to duration, geographical scope or activity, then that portion shall be construed so that the remaining portions of this Agreement shall not be affected, but shall remain in full force and effect, and any such illegal or overly broad portion shall be deemed, without further action on the part of any party, to be modified, amended and/or limited, but only to the extent necessary to render the same valid and enforceable in the applicable jurisdiction. If nonetheless, a portion of this Agreement is considered to be unenforceable by a court of competent jurisdiction, then the remainder of the Agreement shall continue in full force and effect.

This Agreement may be available in various translations, but to the extent allowable by applicable law, the English version controls. If another translation applies to you, you acknowledge that this Agreement was written in English and translated into other languages, and translation errors may exist.

Your use of the Pontiac Platform and the Services is also governed by Pontiac’s Terms and Conditions and Privacy Policy. If you have any questions or concerns, please contact us at: core@pontiac.media

U.S. LEGAL COMPLIANCE
The following are some of the laws, rules, regulations and sanctions that apply to this Agreement, the Services and the Pontiac Platform: (a) the U.S. Department of Commerce’s Export Administration Regulations (“EAR”), which governs the export and re-export of software; (b) the U.S. Treasury Department’s Office of Foreign Assets Control (“OFAC”), which administers and enforces economic and trade sanctions; and (c) the U.S. Department of States’ International Traffic in Arms Regulations (“ITAR”), which implements the Arms Control Act regarding the export and temporary import of defense articles and services.

The Pontiac Platform may not be exported or re-exported (a) into countries under U.S. embargo, or (b) to any person on the U.S. Treasury Department’s Specially Designated Nationals and Blocked Persons List, or (c) to any person on the U.S. Department of Commerce Denied Persons List or Entity List, or (d) to any person on the U.S Department of State’s List of Statutorily Debarred Parties.

You agree that in the use of the Pontiac Platform and the Services, you are in compliance with, and shall at all times comply with the requirements of EAR, OFAC and ITAR, and all other applicable export and re-export related laws, rules, regulations and sanctions. You warrant that (a) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country, and (b) you are not listed on any U.S. Government list of prohibited or restricted parties.

REFUNDS
THERE IS NO REFUND FOR ANY MONEY SPENT THROUGH THE PLATFORM.

But, if you have money still in your account over $500, we will wire the money back to you if you are fully dissatisfied. You will need to write us an explanation of what went wrong and why you over deposited any money. Under that amount we believe you did not give the platform the chance to optimize and we encourage you to set up another campaign or contact us to see if we can drive success.

CLOSING AN ACCOUNT
The easiest way to close an account is to spend all the money available in your account. After 60 days your account will be deactivated. After 365 days your data will be deleted. At any point you can contact us and ask us to delete all information related to your account. We only hold the data for 365 days because our clients often come back when they realize the strength in our product.

You can also contact us through the form to close your account and we will be accommodating. We are friendly folks.

Contact us: core@pontiac.media

ACCEPTABLE AD SERVERS
We only accept Google and Adacado ad servers. If you wish to test a proprietary ad server, please reach out to your Account Manager. Each request will be evaluated and considered on a case by case basis.