Create your own contextual URL lists to place ads down to the specific articles

OVERVIEW:
Strategically place ads on specific subdirectories or specific articles with content related to your ad or brand. As regular site lists hit top level domains that can umbrella many subdirectories and articles spanning a wide variety of topics, deep URL targeting allows you to filter down to the most relevant content.
For example, go from targeting ESPN.com and serving on all ESPN properties, to specifically target espn.com/nba/standings.

SET-UP:

Go to the ‘Audience’ tab and select ‘New Custom Audience’. Then select ‘Subdirectory URL Targeting’ or ‘Full URL Targeting’ from the dropdown menu:

• Subdirectory URL Targeting: This feature allows you target up to 4 subdirectories per domain. Subdirectory URL targeting will serve on all pages that fall into the string of subdirectories.  For example, if you target nytimes.com/section/world/africa, your ads will serve in the World/Africa section, as well as any other section that sit below the Africa section.  
• Full URL Targeting: Allows you to specifically target certain articles within a webpage, up to 20 subdirectories per domain. For example, nypost.com/2020/08/17/didnt-take-long-for-giants-saquon-barkley-to-impress-joe-judge.  Specific domains will only target these exact pages and not the other pages that fall into the category subdirectory.

Enter each URL on an individual line, if applicable remove the ‘https://’ and/or ‘www.’ from the URL.

Once saved, this audience can be associated to any Line Item in the seat. Custom Audiences are associated to the campaign in the ‘Audiences’ section of the Line Item creation screen.  Select ‘Associate Segments’ and choose the audience from the ‘Custom Audiences’ dropdown.