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Site List Targeting

Inventory Targeting

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Site List Targeting

Pick and choose the specific domains you want your ads to serve on. 

OVERVIEW
Guarantee the quality, relevance, and brand-safety of the inventory you are buying by designating the exact domains your ads will serve on. Select from Pontiac’s pre-set site lists organized by category, including Beauty & Fitness, Home & Garden, Finance, Real Estate, News and more. Or create your own custom site list to contextually place ads or serve on sites most relevant to your target audience for effective targeting without the cost of third-party data.

MEDIA TYPE:

Banner, Native, Audio, Video

INVENTORY TYPE:

Web, Mobile-Web

DEVICE TYPES:

Desktop & Laptop, Mobile Devices, Tablets

PRICING:

No Additional Cost

SET-UP:
To build your Site List, go to the ‘Inventory Tab’ click ‘New Site List’.  Add the sites separated by commas, following the example provided in the Site List creation window. When setting up a new Line Item, the Site List you created (as well as preconfigured Site Lists by category) will be available to associate to the campaign in the Line Item ‘Targeting’ menu under the ‘Site List’ tab. Choose whether to associate the list as an ‘Allow’ list or ‘Block’ list.

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