Select from over 2,000 pre-negotiated deals across CTV, OTT or Audio for exclusive Select from over 2,000 pre-negotiated deals across CTV, OTT, OLV, or Audio for exclusive access to premium inventory.

OVERVIEW

Private Marketplaces (PMPs), or Deals, provide exclusive access to premium inventory. These placements supply fraud-free inventory of the highest quality. Pontiac provides pre-negotiated CTV, OTT, OLV and Audio Deals through a wide variety of publishers in all content categories, available directly in the platform.
If you have access to a PMP through your own publisher relationship it can also be onboarded for targeting in the platform.

PRICING:
All deals available in the platform are real-time bidding environments with a CPM price floor set by the publisher. We recommend setting your bids at least $3-5 over the price floor to start.

SET-UP:
Go to the Inventory tab and request access to the desired Deals. Once access is approved, the Deals can be associated to the Line in the ‘Targeting’ section. Remove all exchanges from the Line. If Deals AND Exchanges are associated to the Line, the line may serve through both, but in most cases it will only serve through the exchanges.

To onboard your own PMP, publish the Deal to Xandr Client ID 3344 then send a message to the Pontiac Team through the Help Center with the details for the Deal. The Deal will then be made available for targeting in your seat.