Programmatic placements in your audience’s inbox through the newsletters of 2,000+ premium publishers & brands.

OVERVIEW:

Place your ads in the email newsletters of publishers such as the Food Network, Glamour, MarketWatch, The Washington Post, The New York Times, Kraft, Better Home & Gardens, and many more! Diversify your programmatic portfolio with a unique new channel, reaching a 100% opted-in and highly engaged audience as they interact with the newsletters from the brands they love most. Allow or block specific publishers to serve your ads in the most contextually relevant and brand-safe newsletters.

_{Figure 1: LiveIntent Placement Adapted from: Master Deck 22}

SET-UP:

Configure the Line Item with the following considerations:

• Creative Type:
  • Select ‘Native’. The Creative should follow specs for Native Format A, except for the ‘Body’, which must be under 90 characters.
  • You can see these specs here: Native Specs
• Bid Recommendations:
  • If you are serving LiveIntent RON with no other targeting, we recommend starting with a bid of $2. If you are adding geo, audience or more granular inventory targeting via a site list, we recommend bidding between $2-$5.
• Targeting:
  • Deals:
    • In the ‘Inventory’ tab, search for ‘LiveIntent’ and request access to Deal ID 1569806. Then in the Targeting section of the Line associate the Deal to the Line and remove ALL Exchanges.
  • Open Exchange:
    • Select the exchange, LiveIntent ID 8171
  • Do not include the viewability threshold, this is not available for this inventory and will prevent the Line from serving.

• Site List
  • If you would like to serve ads in specific newsletters, you can target the domain of the newsletter publisher through a Site List. In the ‘Inventory tab’ select ‘New Site List’ and add the domains for the publishers you would like to target. In the Targeting section of the Line, apply this Site list as an ‘Allow’ list and your ads will only serve in newsletters from these publishers.
  • Download a full list of available publishers and their domains here:

• Audiences:
  • Third Party Audience targeting can be used for demographic and behavioral targeting of users that are receiving these email newsletters, but keep in mind that this may be restricting to campaign scale. We recommend leveraging broad demographic audiences such as gender, age and income levels.