A cookie-based attribution solution, place a pixel on your website to track an action such as a purchase or form completion driven by your Pontiac campaigns.

OVERVIEW:
Place this pixel on your website on the page the user will land on after completing a transaction such as the ‘Thank you’ page. Purchases will then be attributed to your campaigns run through Pontiac, enabling Conversions and CPA as key performance indicators across digital campaigns. Include Order ID and Revenue Macros to track the value of each transaction and measure the ROI of campaign.

MEDIA TYPE:
Banner, Native, Video

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App

PRICING:
No Additional Cost

SET-UP:
Read more here: Standard Conversion Pixels