Track the number of users that are served an ad and then visit a physical location

OVERVIEW:
A key performance metric for industries where online conversions are not the norm, Foot Traffic is directly integrated into the Pontiac platform & available across all channels. Utilizing Mobile Advertising IDs and the GPS systems of mobile devices, Pontiac registers the users who were served your ad and are subsequently seen at the location that you are tracking. Drive customers to convert in-store and seamlessly measure the lift in traffic.

MEDIA TYPE:
Banner, Native, Audio, Video, CTV

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App, CTV

PRICING:
$1.50 CPM for Banner, Native, Audio & Video creatives and $4.00 CPM for CTV creatives

SET-UP:
Read more here: Foot Traffic Attribution