Track the number of users that are served an ad and then visit a physical location

OVERVIEW:
A key performance metric for industries where online conversions are not the norm, Foot Traffic is directly integrated into the Pontiac platform & available across all channels. Utilizing Mobile Advertising IDs and the GPS systems of mobile devices, Pontiac registers the users who were served your ad and are subsequently seen at the location that you are tracking. Drive customers to convert in-store and seamlessly measure the lift in traffic.

MEDIA TYPE:
Banner, Native, Audio, Video, CTV

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App, CTV

PRICING:
$1.50 CPM for Banner, Native, Audio & Video creatives and $4.00 CPM for CTV creatives

SET-UP:
Read more here: Foot Traffic Attribution

Proprietary & privacy compliant cookieless attribution solution

OVERVIEW

Place this IP Pixel on your website and attribute online actions (browsing a page, loading the shopping cart, purchases) to CTV or Streaming Audio campaigns. Typically, pixels are based on third party cookies creating limitations for attribution in cookieless environments such as CTV and Streaming Audio. Pontiac IP Conversion Pixels are a proprietary attribution solution that utilizes the user’s IP Address to track actions driven by your campaigns.

MEDIA TYPE:

Banner, Native, Audio, Video, CTV

INVENTORY TYPE:

Web, Mobile-Web, Mobile In-App, CTV

PRICING:

No Additional Cost

SET-UP:

Read more here: IP Conversion Pixels

A cookie-based attribution solution, place a pixel on your website to track an action such as a purchase or form completion driven by your Pontiac campaigns.

OVERVIEW:
Place this pixel on your website on the page the user will land on after completing a transaction such as the ‘Thank you’ page. Purchases will then be attributed to your campaigns run through Pontiac, enabling Conversions and CPA as key performance indicators across digital campaigns. Include Order ID and Revenue Macros to track the value of each transaction and measure the ROI of campaign.

MEDIA TYPE:
Banner, Native, Video

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App

PRICING:
No Additional Cost

SET-UP:
Read more here: Standard Conversion Pixels