IP Conversion Pixel Custom Report
A new feature within the ‘IP Conversion Pixel’ custom report type, there are two types of IP Conversion reports that can be utilized to gather insights from an IP Conversion Pixel.
The ‘Path to Conversion’ report provides data on the IP conversions registered as well as on the impressions served through Pontiac campaigns to those users that converted. This report can be utilized to see the entire pathway to conversion from each impression the user viewed to the action they completed on your website.
The ‘Page visit’ report will provide data on ALL page visits or loads for this pixel. ‘Page visit time’ indicates the time of the page visit. This is not a Conversion event attributed to your campaign, it is total page visits independent of media served.
Read more on the IP Conversion Pixel reports here: IP Conversion Pixel Report