In addition to open exchange inventory, DOOH can also be purchased through PMPs. These Deals can be either Biddable First Price or Fixed Price, and provide access to inventory that may not otherwise be available through the open exchange. These Deals are readily available to all users directly in the Pontiac platform, create an DOOH Line Item, then under ‘Deals’, select the PMPs you would like to target. The Pontiac system will automatically increase your bid on the Line to meet the price floor of the Deals selected.

To better inform the Deal selection process and provide clarity into how each Deal should be used, the following information has been added for each Deal in the Deals list in the Inventory tab:

• Network
• App
• Content Category
• Inventory Type
• App Type
• Format
• Sensitive Categories
• Geo

For more information on Deals see here: Deals

Select from the 5 Pontiac curated lists, or create your own custom Deal lists. Similar to a Site or App lists, you can now create custom PMP lists that can be associated to any Line in your seat for easy re-use. To create a Custom Deal List, select ‘New Deal List’, then add the Deals you would like to include. When creating a Line Item, open the ‘Targeting’ menu and in the ‘Deal Lists’ tab, simply add the list you created to associate all the Deals to the Line. For example, create a custom list of all Spanish deals and easily add this list to all CTV lines for Advertisers with a Spanish speaking Audience.