For in-app campaigns (including CTV and OTT), there are new dimensions available in custom reporting that will return the App ID and the App Name for impressions delivered. Include these dimensions in your custom reports to more easily evaluate the quality and performance of the apps your campaigns are running across. Filter through the properties your campaigns are buying and make manual optimizations to target the highest quality apps, or block apps that do not align with your campaign’s goals or target market. The standard ‘App’ dimension will still return the full app URL. Here is a sample of what this report would look like: