A second Vistar integration, the Canada DOOH platform provides access to DOOH inventory across all of Canada. If you are looking to purchase inventory in Canada, a separate DOOH seat will need to be created for you. To get started, reach out through the Help Center and request a Canada DOOH account. Once this account is created, you will be able to access it using the ‘Switch Seat’ tool in the bottom left-hand corner of the screen. All reporting and billing in Canadian DOOH seats will be in CAD.

In addition to the U.S. Census data available in the Audience Research and Audience Discovery tools, ART reports now also include political data from the 2020 election. This data comes from Harvard Dataverse.

A new feature within the ‘IP Conversion Pixel’ custom report type, there are two types of IP Conversion reports that can be utilized to gather insights from an IP Conversion Pixel.

The ‘Path to Conversion’ report provides data on the IP conversions registered as well as on the impressions served through Pontiac campaigns to those users that converted. This report can be utilized to see the entire pathway to conversion from each impression the user viewed to the action they completed on your website.

The ‘Page visit’ report will provide data on ALL page visits or loads for this pixel. ‘Page visit time’ indicates the time of the page visit. This is not a Conversion event attributed to your campaign, it is total page visits independent of media served.

Read more on the IP Conversion Pixel reports here: IP Conversion Pixel Report

For in-app campaigns (including CTV and OTT), there are new dimensions available in custom reporting that will return the App ID and the App Name for impressions delivered. Include these dimensions in your custom reports to more easily evaluate the quality and performance of the apps your campaigns are running across. Filter through the properties your campaigns are buying and make manual optimizations to target the highest quality apps, or block apps that do not align with your campaign’s goals or target market. The standard ‘App’ dimension will still return the full app URL. Here is a sample of what this report would look like: