Release Date: July 1st, 2026

When a new hosted creative is uploaded, the Click URL will automatically populate with the Advertiser’s URL.

The populated Click URL remains editable, allowing users to update or replace it with a creative specific URL before saving if needed.

Hosted Creatives Include:

• Banner: Hosted
• Video: Hosted
• Audio: Hosted
• HTML5
• Native

Release Date: July 1st, 2026

On the Line level > Performance Tab > Troubleshoot Section > Check: Auction Win Validation, a new tooltip has been added: Checks for impressions served in the last 48 hours. Recently won impressions may appear in Bid Data before this check updates. For the most current impressions served and confirmed spend activity, refer to the Bid Data section.

This helps clarify the check’s refresh timing and directs users to Bid Data when they need the most up-to-date delivery confirmation for recently launched campaigns.

Release Date: July 1st, 2026

New and updated tooltips have been added at the Campaign level to help users better understand campaign setup and configuration options.

• Active: Must be checked for the campaign to run. Leave unchecked to pause the campaign.
• Start Date: The date the campaign becomes eligible to begin delivering.
• End Date: The final date the campaign is eligible to deliver.
• Budget Type: Set the campaign budget as either a dollar amount or an impression goal.
• Budget: Enter the campaign’s total dollar amount or impression goal based on the selected budget type.
• Manage Budgets: When selected, all lines under the campaign will be modified to match the campaign’s start date, end date, and budget type. Budgets must be allocated below using budget allocation weights.
• Auto Pace: Available when Manage Budgets is enabled. Automatically keeps budgets fluid between Lines and optimizes delivery to pace toward the Campaign goal.
• Enable Campaign Frequency: Apply frequency and recency caps across all lines under the campaign using the selected identifier.
• Manage Creatives: Associate creatives at the campaign level so they are targeted by all lines under the campaign.
• Manage Dayparts: Control pacing and dayparting at the campaign level for all associated lines.
• Manage Pixels: Associate conversion pixels at the campaign level for attribution across all lines under the campaign.
• Programmatic Guaranteed: Enable for campaigns using a Programmatic Guaranteed deal negotiated directly with a publisher at a fixed rate and committed impression volume. The campaign must target the associated PG deal. Targeting is controlled by the publisher, while the campaign budget and flight dates are used for monitoring only.
• Enable Flights: Used to split the campaign into flight date ranges with separate budgets.
• Average Bid: The average of the bid values configured across all lines in the campaign. For lines using Basic Bid, the configured bid is included in the average. For lines using Bid at Floor or Advanced Bid Controls, the configured maximum bid is included. This value reflects campaign setup and may not match the actual bid submitted for each impression.
• Pacing Time Zone: Determines the time zone used to define the start and end of each day for campaign pacing.

These updates provide consistent guidance in both Campaign Edit and Campaign View modes.

Release Date: July 1st, 2026

We now support JavaScript (JS) trackers in Creatives.

When adding a tracker, select the tracker type that matches the format provided by your measurement partner:

• Image (Img): For image pixel tracker URLs.
  • Example: https://pix.pontiac.media/pixel?id=18419&type=2
• JavaScript (JS): For script based tracker URLs.
  • Example: https://pix.pontiac.media/js-pixel?id=1516&type=2

Select the correct tracker type to ensure the tracker is implemented in the intended format.

Release Date: July 1st, 2026

The Advertisers table now includes pagination controls to make large advertiser lists easier to navigate.

• Page Size: Select how many advertisers to display per page, from 5 to 500.
• Total Items: Shows the number of advertisers currently displayed on the page.
• Page: Shows the current page number and the total number of available pages.

Release Date: July 2nd, 2026

The new IFA-Ip option is available at both the Campaign and Line levels. It applies frequency and recency caps using the most reliable identifier available for each impression.

• When an IFA is available, the cap is applied at the device level using the IFA.
  • This prevents the same device from receiving additional impressions even if its IP changes, such as when moving between Wi-Fi, cellular networks, or hotspots.
• When an IFA is not available, the cap is applied using the IP address.

This helps maintain stronger device-level frequency control where possible while still applying a fallback cap to impressions that do not include an IFA.

Release Date: July 15th, 2026

In the Creatives Table, hover over the sizes column to easily view all sizes found in the VAST tag. This is applicable to Video: Hosted and Video: 3rd Party creatives.

Release Date: July 15th, 2026

In Reporting > Custom Reporting, the following duration metrics are available in both Custom and Log Level reports for Video and Audio campaigns:

• Starts: The number of times the Video or Audio ad began playing.
• 25% Complete: The number of times the ad reached 25% of its total duration.
• 50% Complete: The number of times the ad reached 50% of its total duration.
• 75% Complete: The number of times the ad reached 75% of its total duration.
• Completions: The number of times the ad reached the end of its total duration.

These metrics can be used to measure how far users progressed through a Video or Audio ad.

Release Date: July 15th, 2026

At the Advertiser level, when creating or editing a Creative > Flight, the End Date field is now optional.

When no end date is selected, the creative flight will remain active indefinitely. When an end date is selected, the creative flight will continue to follow the existing end-date behavior and will become inactive once that date is reached.

This update helps prevent creatives from becoming inactive when a campaign or line is extended beyond the original creative flight end date.

Release Date: July 15th, 2026

On the Line level > Performance tab > Bid Data section, two new time-series metrics are available to provide additional insight into how competitive a line is for eligible inventory.

• Avg Eligible Lines: How many lines on average across the platform compete for impressions available to this line. Higher numbers indicate a lot of competition for eligible inventory.
• Competitive Position: How competitive is this line in the platform. Higher numbers near 1 means that this line’s bid price is very competitive.

Both metrics are available using the same time groupings as the other performance charts.

Release Date: July 15th, 2026

The following file size limits apply to first-party creatives uploaded directly to the platform:

• Video Hosted: Maximum file size of 200 MB
• Audio Hosted: Maximum file size of 200 MB
• HTML5: Maximum file size of 200 MB
• Image/Banner Hosted: Maximum file size of 5 MB

For Native creatives, image dimensions and aspect ratios are validated during upload.

Icons

• Must be square
• Must be between 50 × 50 pixels and 200 × 200 pixels

Images

• No side may exceed 1200 pixels
• Must use one of the following supported aspect ratios:
  • 1:1 (square)
  • 4:3
  • Approximately 1.91:1

Files that do not meet these requirements may not be accepted during the creative upload process.

Release Date: July 15th, 2026

The Associated Audience Valid Records check is available in Line > Performance > Troubleshoot Checks. This check helps identify whether the effective audiences associated with the line have valid records available for targeting.

The check evaluates the effective audience targeting applied to the line, including:

• Line-level audiences
• Applicable audiences inherited from the campaign level
• Effective audience intersections between campaign- and line-level targeting

Supported audience types include:

• Custom Audiences: IP Ranges, Hashed IPs, IFA, Full URL, and ZIPs
• Contextual AI Audiences: Public and Custom
• ART Audiences: Public and Custom
• Third-Party Audiences

Check Results

• Pass: The associated audience(s) have valid records available for targeting: {audience_1} has {audience_1_records} valid records {audience_2} has {audience_2_records} valid records
• Warning: The associated audience(s) have partially invalid record availability. The associated audience(s) have valid records available for targeting: {audience_1} has {audience_1_records} valid records.
  The associated audiences have 0 valid records and will not serve: {audience_2}, {audience_3}
  These may limit overall delivery.
• Fail: All associated audiences have 0 valid records and will not serve: {audience_1}, {audience_2}, {audience_3}

The troubleshooting result displays the applicable audiences and their available valid record counts to help identify audience targeting that may be limiting delivery.

Release Date: July 15th, 2026

We have updated the Video Hosted 16:9 Kevel template to add eight additional media file renditions, including the original uploaded media file bitrate and added more common size and bitrate combinations to help increase scale and meet publisher specifications.

Updated Rendition List

• 1920 × 1080 at 20,829 Kbps
• 1920 × 1080 at the original uploaded media file bitrate if it is less than 20,829 Kbps and not already included.
• 1920 × 1080 at 19,963 Kbps
• 1920 × 1080 at 15,000 Kbps
• 1920 × 1080 at 10,000 Kbps
• 1920 × 1080 at 4,006 Kbps
• 1280 × 720 at 10,000 Kbps
• 1280 × 720 at 5,000 Kbps
• 1280 × 720 at 1,994 Kbps
• 1280 × 720 at 1,000 Kbps
• 1024 × 576 at 2,100 Kbps
• 1024 × 576 at 1,799 Kbps
• 960 × 540 at 1,219 Kbps
• 854 × 480 at 714 Kbps
• 768 × 432 at 750 Kbps
• 720 × 406 at 486 Kbps
• 640 × 360 at 1,101 Kbps
• 640 × 360 at 907 Kbps
• 640 × 360 at 397 Kbps
• 640 × 360 at 300 Kbps
• 480 × 270 at 390 Kbps

The platform does not upscale uploaded video files. If the original uploaded media file does not meet a listed size and bitrate combination, that rendition will not be generated or included.

For example, if a 1920 × 1080 video with a bitrate of 6,000 Kbps is uploaded, the 1920 × 1080 at 4,006 Kbps rendition can be generated, but the 10,000 Kbps, 15,000 Kbps, and higher-bitrate 1920 × 1080 renditions will not be included.

Release Date: July 15th, 2026

The Pontiac Planning Tool allows users to quickly create a media plan with the help of LLM-powered research and recommendations. Users can provide information about their brand, campaign goals, target audience, geography, budget, and other relevant details, along with optional supporting documents.

Based on these inputs, the tool researches the brand, identifies potential audience and content alignment, and recommends inventory. It also uses Pontiac’s sample bid request data to match the campaign’s goals and targeting strategy with available inventory and expected volume, helping ensure that recommendations are grounded in real marketplace availability.

Users can review and refine the proposed plan before using it to launch campaigns directly in the platform.

For full documentation see here: Planning

Follows these steps to launch your media plan once the report has been generated:

1. Import the Plan at the Campaign Level

• Navigate to the campaign level and click Import.

• In the pop-up window, find and select the desired Planning report by name.

• Click the Planning report name.

2. Review and QA the generated campaign to ensure all settings, targeting, budgets, and line configurations are as desired before launch.

The following campaign-level settings are selected by default when a Planning report is imported:

• Manage Budgets
• Auto Pace
• Manage Creatives
• Manage Dayparts
• Manage Pixels

All lines included in the Planning report are also automatically populated as part of the import.

3. Associate your Creatives.

4. Associate Audience Segments if desired.

5. Associate your Pixels.

6. Once the campaign has been fully reviewed and all desired creatives, audiences, and pixels have been associated, click Submit.

From there, monitor performance and make optimizations once your campaign has ramped up! For analytics tool documentation, see here: Analytics Tools

Release Date: July 15th, 2026

When Flights are enabled, the Flight Status indicator helps identify configuration issues that may prevent a flight from serving.

A caution icon appears when a flight may not serve because of one or more of the following:

• An associated active line has no available budget
• An associated active line has a Budget Allocation Weight of 0
• An associated active line has a Budget Multiplier of 0
• No active lines are associated with the flight
• No active creatives are associated with the flight

Hover over the caution icon to view the specific issue or issues affecting the flight. When multiple issues apply, each is listed separately.

These warnings provide an additional way to identify setup issues before or during campaign delivery.

Release Date: July 15th, 2026

The Targeting window at both the Campaign and Line levels has been updated with a more organized dropdown menu, making it easier to navigate between available targeting options.

The default targeting view remains Deals.

Additionally, Sites and Apps are now available as individual targeting options. Users can enter specific site domains or apps directly, rather than being limited to targeting through a Site List or App List.

This provides greater flexibility when configuring inventory targeting at the Campaign or Line level.

Targeting Options

Inventory

• Deals
• Deal Lists
• Exchanges
• Sites
• Site Lists
• Apps
• App Lists

Location & Device

• Geo
• ZIP Codes
• Device Types

Content

• Channel
• Content ID
• Genre
• Network
• Publisher
• Series
• Title
• Multi Field

Streaming & Video

• Livestream
• OLV

Advanced

• Custom Model
• Privacy

Release Date: July 15th, 2026

The Onspot Geo Fencing tool allows users to create custom location-based audiences directly within the platform. Geo fencing audiences are available under Audiences > Third Party Audiences > Geo Fencing.

From this section, users can view existing geo fencing audiences and create new ones. The table includes:

• Name
• Record Count
• Start Date
• End Date
• Expiration Date
• Type: Rolling or Static

To create a new Geo Fencing audience, click the New Geo Fence button:

• Enter the audience Name, then select one of the following audience types:
  • Rolling: A Rolling audience continuously refreshes based on a selected lookback period.
    • Lookback: Select a lookback period of up to 90 days.
    • Refresh: Choose whether the audience should refresh weekly or monthly.
    • The audience will be updated as new qualifying location data becomes available.
  • Static: A Static audience is created using a fixed date range.
    • Start Date
    • End Date
    • Static audiences expire 90 days after they are created.

• Define the Geo Fence
  • Use the search bar to enter in a location name or address of the geo fence area.
  • Click on the borders of the area that you would like to geo fence. If needed the delete shape button can be used to start over.
  • Once happy with the shape, click Submit.
• After the audience is created and processed, it can be Associated to the desired Advertiser and used for campaign targeting.
  • Click the Associate button.

• Select the desired Advertiser from the dropdown menu and click Associate.

• Navigate to Advertiser and then select the Campaign or Line that you would like to use the Geo Fencing audience for.
• Enter Edit mode.
• Click the Associate Audiences and search for your Geo Fencing audience Name or ID.

• Add New Group and drag and drop the audience to the right hand side.
• Save edits made.

The Geo Fencing audience is now applied to your Campaign or Line.