A powerful attribution technology that utilizes the user’s IP Address to track actions driven by your campaigns, the new proprietary Pontiac IP Pixel provides Conversion data as a primary KPI in previously unreachable environments. These pixels can now be created under each Advertiser in the Pontiac platform, placed on your website, then associated to a Line Item to attribute online actions (browsing a page, loading the shopping cart, purchases) to CTV or Streaming Audio campaigns.

Read more here: IP Conversion Pixels

Introducing 2 new ways to enter Foot Traffic locations for increased accuracy and customization. Locations can now be added with Lat/Long coordinates and a surrounding radius or through a custom geofence drawn on the map. This is great for buildings with odd shapes, or in cases where the desired area cannot be defined by the commercial address. If you have locations entered by address that have not tracked any ‘Attributed Visits’ or that are showing 0 ‘Average Daily Visitors’ on the Line, we recommend trying a custom geofence.

Read more here: Adding Locations for Foot Traffic Attribution